AppFolio vs Asana
AppFolio reported revenue of $951 million in fiscal 2025, 1.2 times Asana's $791 million in fiscal 2026. AppFolio's revenue grew 19.7% in its latest year, and Asana's grew 9.2%. AppFolio had an operating margin of 16.1%, against -24.9% at Asana. Free cash flow was $239 million at AppFolio and $87 million at Asana. Their fiscal years end in different months (December 31 and January 31), so the periods don't line up exactly.
Side by side
| AppFolio | Asana | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2026, Jan 31, 2026 |
| Revenue | $951M | $791M |
| Revenue growth | 19.7% | 9.2% |
| Revenue growth a year, last 5 years | 25.1% | 28.4% |
| Gross margin | — | 89.0% |
| Operating margin | 16.1% | −24.9% |
| Net margin | 14.8% | −23.9% |
| Free cash flow | $239M | $87M |
| Free cash flow margin | 25.1% | 10.9% |
| Return on capital | 50.2% | — |
| Net debt to EBITDA | −1.4x | — |
| Dividends and buybacks | $146M | $132M |
| Change in diluted share count | −1.2% | 3.2% |
| Last close | $214.32 | $12.01 |
| P/E at the last close | 45.2× | — |
| Insider trades, last 12 months | sold $47.5 million | sold $26.4 million |
| Piotroski F-score | 4 of 8 | — |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
AppFolioAsana
Operating margin
Percent of revenue
AppFolioAsana
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
AppFolioAsana