The Filing Desk

Bread Financial vs SoFi Technologies

Bread Financial BFH · SoFi Technologies SOFI · Consumer Finance

Bread Financial reported revenue of $3.8 billion in fiscal 2025, about the same as SoFi Technologies' $3.6 billion in fiscal 2025. Bread Financial's revenue grew 0.2% in its latest year, and SoFi Technologies' grew 35.1%. Bread Financial had a return on equity of 16.2%, against 5.7% at SoFi Technologies.

Side by side

Bread FinancialSoFi Technologies
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$3.8B$3.6B
Revenue growth0.2%35.1%
Revenue growth a year, last 5 years−3.2%44.9%
Net income$518M$481M
Return on equity16.2%5.7%
Return on tangible common equity21.1%7.0%
Efficiency ratio51.7%84.6%
Dividends and buybacks$353M$0M
Change in diluted share count−5.6%13.7%
Last close$101.83$16.21
P/E at the last close8.0×28.9×
Insider trades, last 12 monthsbought $62,046, sold $2.5 millionbought $2.5 million, sold $11.7 million
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
Bread FinancialSoFi Technologies
Return on equity
Percent. Net income over average equity.
Bread FinancialSoFi Technologies
Net income
US$ billions
Bread FinancialSoFi Technologies

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Bread Financial and SoFi Technologies pages.