Baidu vs Meta Platforms
Baidu reported revenue of CN¥129.1 billion in fiscal 2025, and Meta Platforms $201.0 billion in fiscal 2025, in different currencies. Baidu's revenue fell 3.0% in its latest year, and Meta Platforms' grew 22.2%. Baidu had an operating margin of -4.5%, against 41.4% at Meta Platforms. Free cash flow was −CN¥15.1 billion at Baidu and $46.1 billion at Meta Platforms.
Side by side
| Baidu | Meta Platforms | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | CN¥129.1B | $201.0B |
| Revenue growth | −3.0% | 22.2% |
| Revenue growth a year, last 5 years | 3.8% | 18.5% |
| Gross margin | 43.9% | 82.0% |
| Operating margin | −4.5% | 41.4% |
| Net margin | 4.3% | 30.1% |
| Free cash flow | −CN¥15.1B | $46.1B |
| Free cash flow margin | −11.7% | 22.9% |
| Return on capital | −2.4% | 35.5% |
| Net debt to EBITDA | −42.1x | −0.2x |
| Dividends and buybacks | CN¥5.5B | $31.6B |
| Change in diluted share count | — | −1.5% |
| Last close | $77.85 | $630.56 |
| P/E at the last close | — | 21.5× |
| Insider trades, last 12 months | sold $2.0 million | sold $260.7 million |
| Piotroski F-score | — | 6 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
In each company's own currency, fiscal years
BaiduMeta Platforms
Operating margin
Percent of revenue
BaiduMeta Platforms
Free cash flow
In each company's own currency. Cash from operations minus capital expenditure.
BaiduMeta Platforms
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Baidu and Meta Platforms pages.