Boston Omaha vs Ibotta
Ibotta reported revenue of $342 million in fiscal 2025, 3.0 times Boston Omaha's $114 million in fiscal 2025. Boston Omaha's revenue grew 5.6% in its latest year, and Ibotta's fell 6.8%. Boston Omaha had an operating margin of -3.4%, against -0.2% at Ibotta. Free cash flow was −$10 million at Boston Omaha and $75 million at Ibotta.
Side by side
| Boston Omaha | Ibotta | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $114M | $342M |
| Revenue growth | 5.6% | −6.8% |
| Revenue growth a year, last 5 years | 20.1% | — |
| Gross margin | 65.8% | 79.2% |
| Operating margin | −3.4% | −0.2% |
| Net margin | −10.9% | 1.0% |
| Free cash flow | −$10M | $75M |
| Free cash flow margin | −8.8% | 21.9% |
| Return on capital | −0.6% | −0.4% |
| Net debt to EBITDA | −2.4x | −24.9x |
| Dividends and buybacks | $6M | $233M |
| Change in diluted share count | −0.3% | 12.1% |
| Last close | $13.61 | $58.11 |
| P/E at the last close | — | — |
| Insider trades, last 12 months | — | — |
| Piotroski F-score | 4 of 9 | 3 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
Boston OmahaIbotta
Operating margin
Percent of revenue
Boston OmahaIbotta
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Boston OmahaIbotta
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Boston Omaha and Ibotta pages.