The Filing Desk

Cricut vs Malibu Boats

Cricut CRCT · Malibu Boats MBUU · Leisure Products

Malibu Boats reported revenue of $915 million in fiscal 2026, 1.3 times Cricut's $709 million in fiscal 2025. Cricut's revenue fell 0.5% in its latest year, and Malibu Boats' grew 13.2%. Cricut had an operating margin of 13.6%, against 0.3% at Malibu Boats. Their fiscal years end in different months (December 31 and June 30), so the periods don't line up exactly.

Side by side

CricutMalibu Boats
Latest fiscal yearFY2025, Dec 31, 2025FY2026, Jun 30, 2026
Revenue$709M$915M
Revenue growth−0.5%13.2%
Revenue growth a year, last 5 years−5.9%−0.3%
Gross margin55.1%16.0%
Operating margin13.6%0.3%
Net margin10.8%0.2%
Free cash flow—$43M
Free cash flow margin—4.7%
Return on capital—0.4%
Net debt to EBITDA—1.9x
Dividends and buybacks$227M$34M
Change in diluted share count0.8%−1.8%
Last close$8.78$20.22
P/E at the last close19.5×48.1×
Insider trades, last 12 months——
Piotroski F-score—5 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
CricutMalibu Boats
Operating margin
Percent of revenue
CricutMalibu Boats
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
CricutMalibu Boats

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Cricut and Malibu Boats pages.