The Filing Desk

ZoomInfo vs MediaAlpha

ZoomInfo GTM · MediaAlpha MAX · Interactive Media & Services

ZoomInfo reported revenue of $1.2 billion in fiscal 2025, about the same as MediaAlpha's $1.1 billion in fiscal 2025. ZoomInfo's revenue grew 2.9% in its latest year, and MediaAlpha's grew 28.8%. ZoomInfo had an operating margin of 18.1%, against 2.0% at MediaAlpha. Free cash flow was $389 million at ZoomInfo and $65 million at MediaAlpha.

Side by side

ZoomInfoMediaAlpha
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$1.2B$1.1B
Revenue growth2.9%28.8%
Revenue growth a year, last 5 years21.3%13.7%
Gross margin84.0%15.1%
Operating margin18.1%2.0%
Net margin9.9%2.3%
Free cash flow$389M$65M
Free cash flow margin31.2%5.9%
Return on capital5.3%23.3%
Net debt to EBITDA3.6x4.2x
Dividends and buybacks$411M$47M
Change in diluted share count−10.5%25.9%
Last close$3.50$14.20
P/E at the last close—7.8×
Insider trades, last 12 monthsbought $99,000, sold $745,210—
Piotroski F-score7 of 94 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
ZoomInfoMediaAlpha
Operating margin
Percent of revenue
ZoomInfoMediaAlpha
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
ZoomInfoMediaAlpha

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the ZoomInfo and MediaAlpha pages.