Hasbro vs Mattel
Hasbro reported revenue of $5.4 billion in fiscal 2025, about the same as Mattel's $5.3 billion in fiscal 2025. Hasbro's revenue grew 13.1% in its latest year, and Mattel's fell 0.6%. Hasbro had an operating margin of 0.2%, against 10.2% at Mattel. Free cash flow was $830 million at Hasbro and $483 million at Mattel. Their fiscal years end in different months (December 28 and December 31), so the periods don't line up exactly.
Side by side
| Hasbro | Mattel | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 28, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $5.4B | $5.3B |
| Revenue growth | 13.1% | −0.6% |
| Revenue growth a year, last 5 years | −0.4% | 3.1% |
| Gross margin | 75.8% | 48.7% |
| Operating margin | 0.2% | 10.2% |
| Net margin | −6.0% | 7.4% |
| Free cash flow | $830M | $483M |
| Free cash flow margin | 15.5% | 9.0% |
| Return on capital | 0.2% | 13.5% |
| Net debt to EBITDA | 17.0x | 1.5x |
| Dividends and buybacks | $392M | $600M |
| Change in diluted share count | −0.1% | −6.3% |
| Last close | $117.96 | $15.82 |
| P/E at the last close | 21.1× | 11.6× |
| Insider trades, last 12 months | sold $50.2 million | bought $1.0 million, sold $587,027 |
| Piotroski F-score | 5 of 9 | 5 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
HasbroMattel
Operating margin
Percent of revenue
HasbroMattel
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
HasbroMattel