The Filing Desk

People Inc. vs Taboola

People Inc. PPLI · Taboola TBLA · Interactive Media & Services

People Inc. reported revenue of $2.4 billion in fiscal 2025, 1.3 times Taboola's $1.9 billion in fiscal 2025. People Inc.'s revenue fell 8.7% in its latest year, and Taboola's grew 8.3%. People Inc. had an operating margin of -4.1%, against 2.3% at Taboola. Free cash flow was $45 million at People Inc. and $163 million at Taboola.

Side by side

People Inc.Taboola
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$2.4B$1.9B
Revenue growth−8.7%8.3%
Revenue growth a year, last 5 years−2.8%10.0%
Gross margin66.2%29.8%
Operating margin−4.1%2.3%
Net margin−4.3%2.2%
Free cash flow$45M$163M
Free cash flow margin1.9%8.6%
Return on capital−1.3%—
Net debt to EBITDA14.5x—
Dividends and buybacks$315M$255M
Change in diluted share count−3.7%—
Last close$42.08$2.00
P/E at the last close—15.4×
Insider trades, last 12 monthssold $278,834—
Piotroski F-score6 of 9—
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
People Inc.Taboola
Operating margin
Percent of revenue
People Inc.Taboola
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
People Inc.Taboola

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the People Inc. and Taboola pages.