Reddit vs Taboola
Reddit reported revenue of $2.2 billion in fiscal 2025, 1.2 times Taboola's $1.9 billion in fiscal 2025. Reddit's revenue grew 69.4% in its latest year, and Taboola's grew 8.3%. Reddit had an operating margin of 20.1%, against 2.3% at Taboola. Free cash flow was $684 million at Reddit and $163 million at Taboola.
Side by side
| Taboola | ||
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $2.2B | $1.9B |
| Revenue growth | 69.4% | 8.3% |
| Revenue growth a year, last 5 years | — | 10.0% |
| Gross margin | 91.2% | 29.8% |
| Operating margin | 20.1% | 2.3% |
| Net margin | 24.1% | 2.2% |
| Free cash flow | $684M | $163M |
| Free cash flow margin | 31.1% | 8.6% |
| Return on capital | 119.1% | — |
| Net debt to EBITDA | −5.4x | — |
| Dividends and buybacks | $0M | $255M |
| Change in diluted share count | 38.9% | — |
| Last close | $95.10 | $2.00 |
| P/E at the last close | 19.4× | 15.4× |
| Insider trades, last 12 months | bought $8.9 million, sold $245.4 million | — |
| Piotroski F-score | 6 of 9 | — |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
RedditTaboola
Operating margin
Percent of revenue
RedditTaboola
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
RedditTaboola