Sturm Ruger & Co vs Smith & Wesson Brands
Sturm Ruger & Co reported revenue of $546 million in fiscal 2025, about the same as Smith & Wesson Brands' $524 million in fiscal 2026. Sturm Ruger & Co's revenue grew 1.9% in its latest year, and Smith & Wesson Brands' grew 10.4%. Sturm Ruger & Co had an operating margin of -2.2%, against 5.6% at Smith & Wesson Brands. Free cash flow was $38 million at Sturm Ruger & Co and $90 million at Smith & Wesson Brands. Their fiscal years end in different months (December 31 and April 30), so the periods don't line up exactly.
Side by side
| Sturm Ruger & Co | Smith & Wesson Brands | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2026, Apr 30, 2026 |
| Revenue | $546M | $524M |
| Revenue growth | 1.9% | 10.4% |
| Revenue growth a year, last 5 years | −0.8% | −13.1% |
| Gross margin | 14.9% | 26.9% |
| Operating margin | −2.2% | 5.6% |
| Net margin | −0.8% | 3.5% |
| Free cash flow | $38M | $90M |
| Free cash flow margin | 7.0% | 17.3% |
| Return on capital | — | — |
| Net debt to EBITDA | — | — |
| Dividends and buybacks | $36M | $23M |
| Change in diluted share count | −6.0% | 0.0% |
| Last close | $49.93 | $14.47 |
| P/E at the last close | 49.4× | 26.8× |
| Insider trades, last 12 months | — | — |
| Piotroski F-score | — | — |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
Sturm Ruger & CoSmith & Wesson Brands
Operating margin
Percent of revenue
Sturm Ruger & CoSmith & Wesson Brands
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Sturm Ruger & CoSmith & Wesson Brands
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Sturm Ruger & Co and Smith & Wesson Brands pages.