Taboola vs Tripadvisor
Taboola reported revenue of $1.9 billion in fiscal 2025, about the same as Tripadvisor's $1.9 billion in fiscal 2025. Taboola's revenue grew 8.3% in its latest year, and Tripadvisor's grew 3.0%. Taboola had an operating margin of 2.3%, against 4.2% at Tripadvisor. Free cash flow was $163 million at Taboola and $163 million at Tripadvisor.
Side by side
| Taboola | Tripadvisor | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $1.9B | $1.9B |
| Revenue growth | 8.3% | 3.0% |
| Revenue growth a year, last 5 years | 10.0% | 25.6% |
| Gross margin | 29.8% | 92.3% |
| Operating margin | 2.3% | 4.2% |
| Net margin | 2.2% | 2.1% |
| Free cash flow | $163M | $163M |
| Free cash flow margin | 8.6% | 8.6% |
| Return on capital | — | 8.9% |
| Net debt to EBITDA | — | 1.1x |
| Dividends and buybacks | $255M | $90M |
| Change in diluted share count | — | −9.7% |
| Last close | $2.00 | $7.00 |
| P/E at the last close | 15.4× | — |
| Insider trades, last 12 months | — | sold $670,423 |
| Piotroski F-score | — | 6 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
TaboolaTripadvisor
Operating margin
Percent of revenue
TaboolaTripadvisor
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
TaboolaTripadvisor
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Taboola and Tripadvisor pages.