Brunswick
Brunswick's revenue rose 2.4% to $5.4 billion in fiscal 2025. Its operating margin was −0.8%, down from 6.0% a year earlier. Free cash flow was $396 million, up 50.1%. It paid out $193 million in dividends and buybacks, 49% of free cash flow. The diluted share count fell 2.2%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
Charts show fiscal years, from the 10-K filings.
Revenue and margins
Net income and earnings per share
From fiscal 2016 to 2024, earnings per share fell 5.4% a year and net income 9.0% a year, while buybacks cut the share count by 27%. Brunswick then lost money in fiscal 2025.
Returns on capital
Cash flow
Payouts and share count
Valuation
Two ways to value Brunswick yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.
Discounted cash flow (DCF)
A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Brunswick's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.
Value per share on three example scenarios, from Brunswick's fiscal 2025 free cash flow of $396M, net cash of −$2.1B at December 31, 2025 and 66 million diluted shares, from its filings. The scenarios are fitted to Brunswick: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, -7.7% a year, kept between 0% and 20%; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 13%: 11% for a cyclical or higher-risk business (Leisure Products), plus 1 point as a smaller company, worth $4.3B, plus 1 point for unsteady results (a loss in fiscal 2025); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $66.11
- Value on these assumptions, against the last close
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- Cash flows in years 1 to 10, valued today
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- Everything after year 10, valued today
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- Plus net cash
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- Share of value from after year 10
How the value changes with two assumptions
Price-to-earnings (P/E) method
Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.
The P/E method needs positive earnings, and Brunswick's latest diluted earnings per share were negative or zero.
Balance sheet
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 368 | 613 | 480 | 287 | 276 |
| Debt incl. finance leases | 1,845 | 2,548 | 2,463 | 2,489 | 2,411 |
| Net debt (negative means net cash) | 1,478 | 1,935 | 1,983 | 2,202 | 2,135 |
| Net debt to EBITDA | 1.5x | 1.6x | 2.0x | 3.7x | 8.5x |
| Debt to equity | 1.0x | 1.2x | 1.2x | 1.3x | 1.5x |
| Interest coverage | 12.3x | 9.7x | 6.5x | 2.5x | −0.4x |
| Current ratio | 1.5x | 1.8x | 1.4x | 1.6x | 1.4x |
| Quick ratio | 0.6x | 0.8x | 0.6x | 0.6x | 0.6x |
Insider trades
Over the 12 months between October 27, 2025 and October 26, 2026, no insider bought Brunswick shares on the open market, and 4 insiders sold $7.1 million, $63,324 of it under trading plans set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Aug 3, 2026 | Nancy E CooperDirector | Sold plan | 206 | $78.45 | $16,161 | Form 4 |
| May 26, 2026 | David M FoulkesChief Executive Officer | Sold | 25,853 | $83.12 | $2.1 million | Form 4 |
| May 1, 2026 | Nancy E CooperDirector | Sold plan | 194 | $79.36 | $15,396 | Form 4 |
| Feb 19, 2026 | Nancy E CooperDirector | Sold plan | 192 | $87.64 | $16,827 | Form 4 |
| Feb 17, 2026 | Ryan M GwillimE.v.p., CFO, CSO | Sold | 12,785 | $87.23 | $1.1 million | Form 4 |
| Feb 6, 2026 | Christopher F DekkerE.v.p. Gen Counsel & Secretary | Sold | 4,981 | $87.38 | $435,240 | Form 4 |
| Feb 5, 2026 | David M FoulkesChief Executive Officer | Sold | 38,266 | $86.56 | $3.3 million | Form 4 |
| Nov 3, 2025 | Nancy E CooperDirector | Sold plan | 233 | $64.12 | $14,940 | Form 4 |
Piotroski F-score
The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Fail |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Fail | Fail | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Pass | Fail | Fail |
| Current ratio rose | Fail | Pass | Fail |
| Share count didn't rise | Pass | Pass | Pass |
| Gross margin rose | Fail | Fail | Fail |
| Revenue rose relative to assets | Fail | Fail | Pass |
| F-score | 5 of 9 | 5 of 9 | 4 of 9 |
| Accruals ratio | −5.0% | −5.1% | −12.7% |
Compare
Put Brunswick side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Brunswick | FY25 | 2.4% | −0.8% | 7.4% | −0.8% | 8.5x | 4 | |
| Hasbro | FY25 | 13.1% | 0.2% | 15.5% | 0.2% | 17.0x | 5 | Compare |
| Mattel | FY25 | −0.6% | 10.2% | 9.0% | 13.5% | 1.5x | 5 | Compare |
| Polaris | FY25 | −0.3% | −4.9% | 7.8% | −10.5% | — | 3 | Compare |
| Thor Industries | FY26 | 0.3% | — | 1.8% | 4.4% | 0.8x | 6 | Compare |
10 years of figures
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | 4,488 | 3,802 | 4,121 | 4,108 | 4,348 | 5,846 | 6,812 | 6,401 | 5,237 | 5,363 |
| Revenue growth | 18.7% | −15.3% | 8.4% | −0.3% | 5.8% | 34.5% | 16.5% | −6.0% | −18.2% | 2.4% |
| Gross profit | 1,180 | 1,262 | 1,047 | 1,121 | 1,213 | 1,666 | 1,947 | 1,787 | 1,351 | 1,332 |
| Research and development | 139 | 112 | 122 | 122 | 126 | 154 | 203 | 185 | 170 | 169 |
| Operating income | 480 | 330 | 356 | 471 | 539 | 813 | 948 | 735 | 312 | −41 |
| Net income | 276 | 146 | 265 | −131 | 373 | 593 | 677 | 420 | 130 | −137 |
| Diluted EPS (US$) | 3.00 | 1.62 | 3.01 | −1.53 | 4.68 | 7.57 | 9.00 | 5.96 | 1.93 | −2.08 |
| Diluted shares (millions) | 92 | 90 | 88 | 86 | 80 | 78 | 75 | 70 | 67 | 66 |
| Cash flow | ||||||||||
| Cash from operations | 435 | 400 | 337 | 434 | 798 | 574 | 586 | 734 | 431 | 562 |
| Capital expenditure | 194 | 178 | 180 | 233 | 182 | 267 | 388 | 289 | 167 | 166 |
| Free cash flow | 241 | 222 | 157 | 202 | 616 | 307 | 198 | 444 | 264 | 396 |
| Dividends paid | 55 | 61 | 68 | 73 | 78 | 99 | 109 | 112 | 112 | 113 |
| Share buybacks | 120 | 130 | 75 | 400 | 118 | 120 | 450 | 275 | 200 | 80 |
| Acquisitions | 276 | 16 | 910 | 64 | 0 | 1,139 | 94 | 104 | 32 | 0 |
| Stock-based compensation | 16 | 16 | 17 | 17 | 27 | 30 | 22 | 22 | 23 | 39 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 469 | 459 | 304 | 333 | 587 | 368 | 613 | 480 | 287 | 276 |
| Debt incl. finance leases | 439 | 437 | 1,221 | 1,109 | 1,024 | 1,845 | 2,548 | 2,463 | 2,489 | 2,411 |
| Total assets | 3,285 | 3,358 | 4,292 | 3,564 | 3,771 | 5,425 | 6,321 | 6,230 | 5,678 | 5,312 |
| Total liabilities | 1,845 | 1,875 | 2,709 | 2,264 | 2,261 | 3,511 | 4,279 | 4,143 | 3,785 | 3,687 |
| Shareholders' equity | 1,440 | 1,483 | 1,583 | 1,301 | 1,510 | 1,914 | 2,042 | 2,087 | 1,892 | 1,626 |
| Margins and ratios | ||||||||||
| Gross margin | 26.3% | 33.2% | 25.4% | 27.3% | 27.9% | 28.5% | 28.6% | 27.9% | 25.8% | 24.8% |
| Operating margin | 10.7% | 8.7% | 8.6% | 11.5% | 12.4% | 13.9% | 13.9% | 11.5% | 6.0% | −0.8% |
| Net margin | 6.2% | 3.9% | 6.4% | −3.2% | 8.6% | 10.2% | 9.9% | 6.6% | 2.5% | −2.6% |
| Free cash flow margin | 5.4% | 5.8% | 3.8% | 4.9% | 14.2% | 5.2% | 2.9% | 6.9% | 5.0% | 7.4% |
| Return on capital | 27.3% | 11.5% | 14.6% | 10.3% | 21.2% | 24.6% | 20.5% | 12.6% | 5.6% | −0.8% |
| Return on equity | 20.3% | 10.0% | 17.3% | −9.1% | 26.5% | 34.6% | 34.2% | 20.4% | 6.5% | −7.8% |
| Return on assets | 8.6% | 4.4% | 6.9% | −3.3% | 10.2% | 12.9% | 11.5% | 6.7% | 2.2% | −2.5% |
| Net debt to EBITDA | −0.1x | −0.1x | 1.9x | 1.3x | 0.6x | 1.5x | 1.6x | 2.0x | 3.7x | 8.5x |