Helen of Troy
Helen of Troy's revenue fell 6.4% to $1.8 billion in fiscal 2026. Its operating margin was −43.8%, down from 7.5% a year earlier. Free cash flow was $132 million, up 58.7%. It paid out $2 million in dividends and buybacks, 1% of free cash flow. The diluted share count fell 0.3%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
Charts show fiscal years, from the 10-K filings.
What Helen of Troy does
Helen of Troy sells consumer products under a portfolio of brands, some of them licensed. They include OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. It sells in about 100 countries, and U.S. sales were about 72% of net sales in fiscal 2026.
It has two segments. Home & Outdoor covers food preparation and storage, cooking, cleaning, organization, drink service, water bottles, coolers, backpacks and travel gear. Beauty & Wellness covers hair styling appliances, grooming tools, personal care products and nail care, plus humidifiers, thermometers, water and air purifiers, heaters and fans. Both sell mainly to online and brick-and-mortar retailers and directly to consumers.
A few retailers account for much of its sales. Amazon.com was about 20% of net sales in fiscal 2026, and the top five customers about 50%. In fiscal 2026 it made organizational changes to stabilize the business, and the board appointed a new chief executive, who is reviewing its strategic priorities.
Its biggest risks, as it describes them
- Relying on a few large customers, whose actions or loss could cut its sales and profit.
- Depending on third-party manufacturers, mostly in Asia, to make its products.
- Tariffs and trade barriers on imports from China, Vietnam or Mexico.
- Needing a steady stream of new products to meet changing consumer tastes.
- Loss of licensed trademarks it uses, or of the royalty income it gets from licensing its own.
Income statement
From fiscal 2017 to 2025, earnings per share grew 0.8% a year and net income fell 1.6% a year, as buybacks cut the share count by 17%. Helen of Troy then lost money in fiscal 2026.
Returns on capital
Balance sheet
Five years at a glance
| Fiscal year end | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Cash and short-term investments | 33 | 29 | 18 | 19 | 19 |
| Debt incl. finance leases | 816 | 937 | 672 | 922 | 786 |
| Net debt (negative means net cash) | 783 | 908 | 653 | 903 | 767 |
| Net debt to EBITDA | 2.5x | 3.5x | 2.1x | 4.6x | — |
| Debt to equity | 0.6x | 0.6x | 0.4x | 0.6x | 1.0x |
| Interest coverage | 21.2x | 5.2x | 4.9x | 2.8x | −13.6x |
| Current ratio | 1.8x | 2.2x | 1.9x | 2.0x | 1.7x |
| Quick ratio | 0.9x | 1.1x | 1.0x | 1.0x | 0.8x |
Cash flow
Projections
Project Helen of Troy's revenue, net income and earnings per share five years ahead in a bull, a base and a bear case with your own figures, and see the share prices your P/E estimates give them, or value it with a discounted cash flow model. Every projected figure is yours: it is not a forecast of ours.
Insider trades
No officer, director or 10% owner of Helen of Troy reported buying or selling its shares on the open market between November 7, 2025 and November 6, 2026.
Indicators
Four widely used measures, worked out from the company's filings. The cutoffs are the ones their authors or users go by, not a verdict of ours.
| Indicator | FY24 | FY25 | FY26 |
|---|---|---|---|
| Piotroski F-score | 7 of 9 | 5 of 9 | 4 of 9 |
| Rule of 40 | 10.2% | −0.5% | 1.0% |
| Altman Z'' | 4.43 | 3.87 | −0.09 |
| Accruals ratio | −4.8% | 0.3% | −40.8% |
The nine F-score tests
| Test | FY24 | FY25 | FY26 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Fail |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Pass | Fail | Fail |
| Cash from operations exceeds net income | Pass | Fail | Pass |
| Debt fell relative to assets | Pass | Fail | Pass |
| Current ratio rose | Fail | Pass | Fail |
| Share count didn't rise | Pass | Pass | Pass |
| Gross margin rose | Pass | Pass | Fail |
| Revenue rose relative to assets | Fail | Fail | Fail |
| F-score | 7 of 9 | 5 of 9 | 4 of 9 |
Compare
Put Helen of Troy side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Helen of Troy | FY26 | −6.4% | −43.8% | 7.4% | −29.8% | — | 4 | |
| Hamilton Beach Brands | FY25 | −7.3% | 6.0% | 1.8% | 15.3% | 0.1x | 5 | Compare |
| SharkNinja | FY25 | 15.8% | 14.4% | 7.6% | 28.8% | −0.0x | 6 | Compare |
| Whirlpool | FY25 | −6.5% | 5.4% | 0.5% | 7.2% | 5.0x | 5 | Compare |
| Standard Motor Products | FY25 | 22.4% | 7.6% | 1.0% | 8.2% | 3.0x | 7 | Compare |
10 years of figures
| Fiscal year | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | 1,398 | 1,479 | 1,564 | 1,707 | 2,099 | 2,223 | 2,073 | 2,005 | 1,908 | 1,786 |
| Revenue growth | 0.4% | 5.8% | 5.8% | 9.2% | 22.9% | 5.9% | −6.8% | −3.3% | −4.9% | −6.4% |
| Gross profit | 573 | 611 | 641 | 734 | 927 | 953 | 899 | 949 | 914 | 816 |
| Research and development | 12 | 14 | 13 | 18 | 53 | 54 | 48 | 56 | 54 | 54 |
| Operating income | 170 | 169 | 199 | 178 | 282 | 273 | 212 | 261 | 143 | −782 |
| Net income | 141 | 44 | 168 | 152 | 254 | 224 | 143 | 169 | 124 | −899 |
| Diluted EPS (US$) | 5.04 | 1.63 | 6.41 | 6.02 | 10.08 | 9.17 | 5.95 | 7.03 | 5.37 | −39.08 |
| Diluted shares (millions) | 28 | 27 | 26 | 25 | 25 | 24 | 24 | 24 | 23 | 23 |
| Cash flow | ||||||||||
| Cash from operations | 228 | 224 | 195 | 271 | 314 | 141 | 208 | 306 | 113 | 171 |
| Capital expenditure | 16 | 14 | 26 | 18 | 99 | 78 | 175 | 37 | 30 | 39 |
| Free cash flow | 213 | 211 | 169 | 254 | 215 | 63 | 33 | 269 | 83 | 132 |
| Dividends paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share buybacks | 76 | 73 | 218 | 10 | 203 | 188 | 18 | 55 | 103 | 2 |
| Acquisitions | 209 | 0 | 0 | 256 | 0 | 411 | 146 | 0 | 229 | 0 |
| Stock-based compensation | 14 | 15 | 22 | 23 | 26 | 35 | 27 | 34 | 21 | 17 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 24 | 21 | 12 | 24 | 45 | 33 | 29 | 18 | 19 | 19 |
| Debt incl. finance leases | 486 | 290 | 321 | 339 | 348 | 816 | 937 | 672 | 922 | 786 |
| Total assets | 1,813 | 1,624 | 1,650 | 1,904 | 2,264 | 2,824 | 2,914 | 2,839 | 3,132 | 2,116 |
| Total liabilities | 792 | 609 | 653 | 742 | 1,024 | 1,496 | 1,425 | 1,201 | 1,449 | 1,317 |
| Shareholders' equity | 1,021 | 1,014 | 997 | 1,162 | 1,239 | 1,327 | 1,489 | 1,637 | 1,683 | 798 |
| Margins and ratios | ||||||||||
| Gross margin | 41.0% | 41.3% | 41.0% | 43.0% | 44.2% | 42.9% | 43.4% | 47.3% | 47.9% | 45.7% |
| Operating margin | 12.1% | 11.4% | 12.8% | 10.4% | 13.4% | 12.3% | 10.2% | 13.0% | 7.5% | −43.8% |
| Net margin | 10.1% | 3.0% | 10.8% | 8.9% | 12.1% | 10.1% | 6.9% | 8.4% | 6.5% | −50.3% |
| Free cash flow margin | 15.2% | 14.2% | 10.8% | 14.8% | 10.3% | 2.8% | 1.6% | 13.4% | 4.4% | 7.4% |
| Rule of 40 (growth + FCF margin) | 15.6% | 20.1% | 16.6% | 24.0% | 33.2% | 8.8% | −5.2% | 10.2% | −0.5% | 1.0% |
| Return on capital | 11.2% | 10.1% | 14.3% | 11.8% | 17.6% | 12.8% | 7.9% | 9.0% | 5.8% | −29.8% |
| Return on equity | 14.4% | 4.4% | 16.8% | 14.1% | 21.1% | 17.4% | 10.2% | 10.8% | 7.5% | −72.5% |
| Return on assets | 8.2% | 2.6% | 10.3% | 8.6% | 12.2% | 8.8% | 5.0% | 5.9% | 4.2% | −34.3% |
| Net debt to EBITDA | 2.2x | 1.3x | 1.4x | 1.5x | 0.9x | 2.5x | 3.5x | 2.1x | 4.6x | — |