Johnson Outdoors
Johnson Outdoors' revenue fell 0.1% to $592 million in fiscal 2025. Its operating margin was −2.7%, up from −7.3% a year earlier. Free cash flow was $40 million, up 112.1%. It paid out $14 million in dividends and buybacks, 34% of free cash flow. The diluted share count rose 0.4%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
Charts show fiscal years, from the 10-K filings.
What Johnson Outdoors does
Johnson Outdoors makes and markets branded seasonal outdoor recreation products, used mostly for fishing from a boat, diving, paddling, hiking and camping. It is controlled by its chairman and chief executive, Helen P. Johnson-Leipold, members of her family and related entities.
Its Fishing segment includes Minn Kota electric trolling motors, marine battery chargers and shallow water anchors, Humminbird sonar and GPS equipment, and Cannon downriggers. Most sales are in North America, through outdoor specialty retailers such as Bass Pro Shops and Scheels, large store chains, distributors and boat makers such as Tracker, Skeeter and Ranger, and its websites. Its Camping & Watercraft segment includes Jetboil portable cooking systems, Old Town canoes and kayaks and Carlisle paddles. Its Diving segment sells SCUBAPRO diving equipment to dive training centers, resorts, internet retailers and public safety units.
It makes the Minn Kota and Cannon products mainly in Mankato, Minnesota, and the Humminbird products in Eufaula, Alabama and Alpharetta, Georgia. It reaches markets outside North America through independent international distributors, and it hires temporary employees to handle the peaks of its seasonal manufacturing.
Its biggest risks, as it describes them
- Failing to design and market new products that appeal to consumers.
- Uncertainty over global tariffs and their financial impact.
- Competition, consolidation and financial distress among its retail customers and rivals.
- Product recalls and other claims, and intellectual property disputes.
- Raw material price swings and shortages of components, plus supply chain trouble among its suppliers.
Income statement
From fiscal 2016 to 2023, net income grew 5.4% a year; the filings' structured data doesn't give diluted earnings per share. Johnson Outdoors then lost money in fiscal 2024 and 2025.
Returns on capital
Balance sheet
Five years at a glance
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 240 | 130 | 139 | 162 | 176 |
| Debt incl. finance leases | 0 | 0 | 0 | 0 | 0 |
| Net debt (negative means net cash) | −240 | −130 | −139 | −162 | −176 |
| Net debt to EBITDA | −1.9x | −1.6x | −4.9x | — | −39.8x |
| Debt to equity | 0.0x | 0.0x | 0.0x | 0.0x | 0.0x |
| Interest coverage | 767.5x | 433.4x | 77.2x | −286.3x | −72.3x |
| Current ratio | 3.6x | 4.2x | 4.4x | 4.7x | 3.9x |
| Quick ratio | 2.4x | 2.0x | 1.9x | 2.4x | 2.3x |
Cash flow
Projections
Project Johnson Outdoors' revenue, net income and earnings per share five years ahead in a bull, a base and a bear case with your own figures, and see the share prices your P/E estimates give them, or value it with a discounted cash flow model. Every projected figure is yours: it is not a forecast of ours.
Insider trades
No officer, director or 10% owner of Johnson Outdoors reported buying or selling its shares on the open market between November 7, 2025 and November 6, 2026.
Indicators
Four widely used measures, worked out from the company's filings. The cutoffs are the ones their authors or users go by, not a verdict of ours.
| Indicator | FY23 | FY24 | FY25 |
|---|---|---|---|
| Piotroski F-score | 5 of 9 | 3 of 9 | 4 of 9 |
| Rule of 40 | −7.8% | −7.5% | 6.7% |
| Altman Z'' | 8.37 | 7.76 | 7.23 |
| Accruals ratio | −3.3% | −10.2% | −14.6% |
The nine F-score tests
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Pass | Fail | Fail |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Fail | Fail | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Fail | Fail | Fail |
| Current ratio rose | Pass | Pass | Fail |
| Share count didn't rise | Fail | Fail | Fail |
| Gross margin rose | Pass | Fail | Pass |
| Revenue rose relative to assets | Fail | Fail | Pass |
| F-score | 5 of 9 | 3 of 9 | 4 of 9 |
Compare
Put Johnson Outdoors side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Johnson Outdoors | FY25 | −0.1% | −2.7% | 6.8% | −4.7% | −39.8x | 4 | |
| JAKKS Pacific | FY25 | −17.4% | 2.5% | −0.2% | 5.2% | −2.1x | 4 | Compare |
| Sturm Ruger & Co | FY25 | 1.9% | −2.2% | 7.0% | — | — | — | Compare |
| Latham Group | FY25 | 7.3% | 5.6% | 7.0% | 4.1% | 2.6x | 7 | Compare |
| Smith & Wesson Brands | FY26 | 10.4% | 5.6% | 17.3% | — | — | — | Compare |
10 years of figures
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | 434 | 491 | 544 | 562 | 594 | 752 | 743 | 664 | 593 | 592 |
| Revenue growth | 0.8% | 13.1% | 10.9% | 3.3% | 5.7% | 26.5% | −1.1% | −10.7% | −10.7% | −0.1% |
| Gross profit | 176 | 211 | 242 | 250 | 265 | 334 | 271 | 244 | 201 | 208 |
| Research and development | 18 | 19 | 20 | 22 | 25 | 26 | 28 | 31 | 31 | 32 |
| Operating income | 23 | 46 | 63 | 64 | 71 | 111 | 66 | 12 | −44 | −16 |
| Net income | 14 | 35 | 41 | 51 | 55 | 83 | 44 | 20 | −26 | −34 |
| Diluted EPS (US$) | — | — | — | — | — | — | — | — | — | — |
| Diluted shares (millions) | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 | 10 |
| Cash flow | ||||||||||
| Cash from operations | 43 | 46 | 63 | 46 | 62 | 58 | −62 | 42 | 41 | 56 |
| Capital expenditure | 12 | 12 | 19 | 17 | 16 | 21 | 32 | 23 | 22 | 16 |
| Free cash flow | 32 | 35 | 44 | 29 | 46 | 37 | −94 | 19 | 19 | 40 |
| Dividends paid | 3 | 4 | 4 | 6 | 7 | 8 | 12 | 13 | 13 | 14 |
| Share buybacks | 2 | 1 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 |
| Acquisitions | 9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 |
| Stock-based compensation | 2 | 2 | 2 | 2 | 3 | 4 | 4 | 2 | 1 | 2 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 87 | 110 | 151 | 172 | 212 | 240 | 130 | 139 | 162 | 176 |
| Debt incl. finance leases | 7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total assets | 310 | 354 | 396 | 436 | 546 | 674 | 680 | 682 | 635 | 604 |
| Total liabilities | 103 | 111 | 117 | 112 | 168 | 216 | 192 | 182 | 172 | 186 |
| Shareholders' equity | 208 | 243 | 279 | 324 | 378 | 458 | 488 | 500 | 463 | 418 |
| Margins and ratios | ||||||||||
| Gross margin | 40.7% | 43.0% | 44.4% | 44.4% | 44.6% | 44.5% | 36.5% | 36.8% | 33.9% | 35.1% |
| Operating margin | 5.3% | 9.3% | 11.6% | 11.3% | 12.0% | 14.8% | 8.9% | 1.8% | −7.3% | −2.7% |
| Net margin | 3.1% | 7.2% | 7.5% | 9.1% | 9.3% | 11.1% | 6.0% | 2.9% | −4.5% | −5.8% |
| Free cash flow margin | 7.3% | 7.1% | 8.1% | 5.2% | 7.7% | 4.9% | −12.6% | 2.9% | 3.2% | 6.8% |
| Rule of 40 (growth + FCF margin) | 8.1% | 20.2% | 19.1% | 8.5% | 13.4% | 31.4% | −13.7% | −7.8% | −7.5% | 6.7% |
| Return on capital | 9.9% | 25.6% | 28.8% | 35.1% | 33.5% | 42.8% | 17.4% | 2.5% | −10.4% | −4.7% |
| Return on equity | 6.7% | 15.6% | 15.6% | 17.0% | 15.7% | 19.9% | 9.4% | 4.0% | −5.5% | −7.8% |
| Return on assets | 4.4% | 10.6% | 10.8% | 12.3% | 11.2% | 13.7% | 6.6% | 2.9% | −4.0% | −5.5% |
| Net debt to EBITDA | −2.3x | −1.9x | −2.0x | −2.2x | −2.5x | −1.9x | −1.6x | −4.9x | — | −39.8x |