The Filing Desk

Johnson Outdoors vs Sturm Ruger & Co

Johnson Outdoors JOUT · Sturm Ruger & Co RGR · Leisure Products

Johnson Outdoors reported revenue of $592 million in fiscal 2025, about the same as Sturm Ruger & Co's $546 million in fiscal 2025. Johnson Outdoors' revenue fell 0.1% in its latest year, and Sturm Ruger & Co's grew 1.9%. Johnson Outdoors had an operating margin of -2.7%, against -2.2% at Sturm Ruger & Co. Free cash flow was $40 million at Johnson Outdoors and $38 million at Sturm Ruger & Co. Their fiscal years end in different months (October 3 and December 31), so the periods don't line up exactly.

Side by side

Johnson OutdoorsSturm Ruger & Co
Latest fiscal yearFY2025, Oct 3, 2025FY2025, Dec 31, 2025
Revenue$592M$546M
Revenue growth−0.1%1.9%
Revenue growth a year, last 5 years−0.1%−0.8%
Gross margin35.1%14.9%
Operating margin−2.7%−2.2%
Net margin−5.8%−0.8%
Free cash flow$40M$38M
Free cash flow margin6.8%7.0%
Return on capital−4.7%—
Net debt to EBITDA−39.8x—
Dividends and buybacks$14M$36M
Change in diluted share count0.4%−6.0%
Last close$47.28$49.93
P/E at the last close—49.4×
Insider trades, last 12 months——
Piotroski F-score4 of 9—
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
Johnson OutdoorsSturm Ruger & Co
Operating margin
Percent of revenue
Johnson OutdoorsSturm Ruger & Co
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Johnson OutdoorsSturm Ruger & Co

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Johnson Outdoors and Sturm Ruger & Co pages.