Prudential Financial

PRU · NYSE · Financials · Financials, fiscal 2016 to 2025

PRU · Last close · October 26, 2026

$115.79

Prudential Financial's revenue fell 13.7% to $60.8 billion in fiscal 2025. Its net margin was 5.9%, up from 3.9% a year earlier. It paid out $2.9 billion in dividends and buybacks. The diluted share count fell 1.6%.

PRUDENTIAL FINANCIAL INC Latest fiscal year ended December 31, 2025 10-K filed February 12, 2026 · 0001137774-26-000048 Updated October 9, 2026

Revenue

$60.8B

13.7%

Net margin

5.9%

2.0 pts

Net income

$3.6B

31.1%

Free cash flow

—

Return on equity

—

Market cap

$40.3B

Oct 26 close

P/E

10.5x

On $11.04 EPS, 4 qtrs

Net margin is net income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on equity is net income as a share of shareholders' equity. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.

About these figures. Prudential's cash flow statement doesn't show its spending on property and equipment as a line of its own, so capital spending and free cash flow are left blank.

What Prudential Financial does

Prudential Financial is a financial services company based in Newark, New Jersey, with operations in the United States, Asia, Europe and Latin America. It sells life insurance, annuities, retirement-related products and services, mutual funds and investment management to individuals and institutions, through its own and third-party distribution networks. It reports about $1.609 trillion in assets under management.

Its main operations are PGIM, its global investment management business; its U.S. businesses, made up of Retirement Strategies, Group Insurance and Individual Life; its International Businesses; a Closed Block division; and Corporate and Other. The Closed Block holds certain older participating insurance and annuity products, set aside when the main insurer, The Prudential Insurance Company of America, converted from a policyholder-owned company to a stock company in 2001.

The 10-K says its results depend on the value of its investment portfolios, on insurance risks such as how long customers live, and on how policyholders behave.

Its biggest risks, as it describes them

Losses if issuers default or the value of its investment portfolios falls.
Insurance risks, such as customers dying or becoming ill sooner or more often than it priced for.
Profit on products and fees that depend on interest rates, markets and exchange rates.
Not having enough liquid cash to meet its obligations.
Events that change its basic business model, such as shifts in how customers buy or in the rules it works under.

From Prudential Financial's annual report on Form 10-K, filed February 12, 2026, in our words; the 10-K has the full description and every risk factor. Updated with each new 10-K.

Charts show fiscal years, from the 10-K filings.

Revenue and margins

Revenue

US$ billions, fiscal years

Margins

Percent of revenue

GrossOperatingNetFree cash flow

Net income and earnings per share

From fiscal 2016 to 2025, earnings per share grew 0.3% a year and net income fell 2.2% a year, as buybacks cut the share count by 21%.

Net income

US$ billions, fiscal years; loss years in red.

Diluted earnings per share

US$ per share, fiscal years, restated for any stock splits; loss years in red.

Returns on capital

Return on capital and on equity

Percent. Return on capital is after-tax operating income over the money invested in the business (debt plus equity, minus cash); return on equity is net income over shareholders' equity. Both use the average of opening and closing balances.

Return on capitalReturn on equity

Cash flow

Free cash flow is cash from operations minus capital expenditure. The SEC's structured data for Prudential Financial's filings doesn't give both for any year, so free cash flow is left out.

Payouts and share count

Dividends and buybacks

US$ billions, cash paid in each fiscal year

DividendsShare buybacks

Diluted share count

Weighted-average diluted shares, millions

Valuation

Two ways to value Prudential Financial yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.

Discounted cash flow (DCF)

A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Prudential Financial's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.

Value per share on three example scenarios, from Prudential Financial's cash from operations minus depreciation in fiscal 2025 (free cash flow before spending to grow, as its free cash flow was not available) of $6.1B, net cash of $856M at December 31, 2025 and 354 million diluted shares, from its filings. The scenarios are fitted to Prudential Financial: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 2.2% a year; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 8%: 7% for a stable business (Life & Health Insurance), plus 1 point for unsteady results (a loss in fiscal 2022); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.

From the filings

Starting free cash flow, US$ millions Cash from operations minus depreciation in fiscal 2025: a rough guide to cash flow before spending to grow, for a company building heavily.

Net cash, US$ millions

Cash and short-term investments minus debt and finance leases at December 31, 2025. Negative means net debt.

Diluted shares, millions

Weighted-average diluted shares in fiscal 2025.

Your assumptions

Start from

Fitted to Prudential Financial's own revenue growth, as above. Cautious: growth of 0% then 1% a year, 2% after year 10, a 9% discount rate. Base: growth of 2% then 2% a year, 2.5% after year 10, a 8% discount rate. Optimistic: growth of 4% then 3.5% a year, 3% after year 10, a 7% discount rate.

Free cash flow growth, years 1 to 5 (% a year)

Free cash flow growth, years 6 to 10 (% a year)

Growth after year 10 (% a year)Long-run growth forever after year 10. Usually close to inflation, and always below the discount rate.

Discount rate (% a year)The yearly return an investor wants for the risk. A higher rate gives a lower value.

Value per share on these assumptions

—

Last close, October 26, 2026: $115.79
Value on these assumptions, against the last close: —

Cash flows in years 1 to 10, valued today: —
Everything after year 10, valued today: —
Plus net cash: —
Share of value from after year 10: —

Projected free cash flow

US$ billions. Each column is one year's projected free cash flow, split into what it is worth today and the part removed by discounting.

Value todayRemoved by discounting

How the value changes with two assumptions

Value per share in US$, with the growth rates above. The highlighted cell matches the current assumptions.

How the model works. Free cash flow grows at the first rate for five years and the second rate for five more, and each year is discounted at the discount rate. Everything after year 10 is valued as year-10 cash flow × (1 + growth after year 10) ÷ (discount rate − growth after year 10), discounted back ten years. Net cash is added and the total is divided by diluted shares. The result depends entirely on the assumptions. It is not a forecast, a price target or a recommendation. The last close is the consolidated US closing price, from Databento.

Price-to-earnings (P/E) method

Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.

Value per share on three example scenarios, from Prudential Financial's earnings per share of $11.04 (over the last four quarters). Each grows earnings for a year at the cash flow scenarios' rates and applies a multiple to next year's earnings: 13.8×, the middle of Prudential Financial's own P/E today, its peers' median and its sector's median (the Financials median) for the base scenario, 20% less and more for the cautious and optimistic ones. The price is brought back a year at 9%, 8% and 7%. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.

Earnings per share, US$

Diluted earnings per share over the four quarters to June 30, 2026, from the 10-Qs and 10-K.

P/E multiple

P/E today is the last close divided by the latest earnings per share, the four quarters' where available. Peers: MetLife, Aflac, Principal Financial Group, Unum.

Earnings growth in the years ahead (% a year) Starts at Prudential Financial's revenue growth over the last 3 years, 2.2% a year, as the base scenario does.

Earnings per share in the years ahead, US$

Year 1Year 2Year 3Year 4Year 5

Type your own estimate for any year; the years after it carry on at the growth rate.

Apply the multiple to earnings

A multiple on a future year's earnings gives the price then, brought back to today at the discount rate below.

Discount rate (% a year) The yearly return an investor wants for the risk, as in the cash flow model.

Value per share today at this multiple

—

Last close, October 26, 2026: $115.79
Value at this multiple, against the last close: —
Prudential Financial's P/E at the last close: 10.5×

Company	Last close	Earnings per share	P/E today
UnumUNM	$90.12	$4.29	21.0×
MetLifeMET	$100.04	$5.22	19.2×
Principal Financial GroupPFG	$110.13	$6.97	15.8×
AflacAFL	$120.93	$9.30	13.0×
Prudential FinancialPRU	$115.79	$11.04	10.5×

How the P/E method works. Value per share is earnings per share times the multiple. On a future year's earnings, that gives the price in that year, which is brought back to today at the discount rate: price ÷ (1 + discount rate) for each year ahead. It is quick and easy to compare across companies, but it ignores debt and cash, and earnings can swing with one-off gains and charges, so a multiple says most about steady, profitable businesses. Like the cash flow model, the result depends entirely on the assumptions you choose. It is not a forecast, a price target or a recommendation.

Balance sheet

Fiscal year end	FY21	FY22	FY23	FY24	FY25
Cash and short-term investments	19.5	21.8	19.4	18.5	19.7
Debt incl. finance leases	18.6	19.9	18.9	19.2	18.9
Net debt (negative means net cash)	−0.9	−1.9	−0.5	0.7	−0.9
Net debt to EBITDA	−0.1x	—	—	0.1x	−0.1x
Debt to equity	0.3x	—	—	—	—
Interest coverage	8.3x	−0.2x	2.7x	2.6x	3.4x
Current ratio	—	—	—	—	—
Quick ratio	—	—	—	—	—

US$ billions unless stated, at each fiscal year end. Net debt to EBITDA is debt minus cash, divided by operating income before depreciation and amortization: roughly how many years of those earnings the net debt equals. Debt to equity is debt as a multiple of shareholders' equity. Interest coverage is operating income divided by interest expense. The current ratio is current assets over current liabilities; the quick ratio leaves out inventory.

Insider trades

Over the 12 months between October 27, 2025 and October 26, 2026, 3 insiders bought $168,840 of Prudential Financial shares on the open market, and 4 insiders sold $9.2 million.

Date	Insider	Trade	Shares	Price	Value	Filing
Aug 14, 2026	Ann M KapplerEVP and General Counsel	Sold	7,652	$125.01	$956,577	Form 4
May 14, 2026	Ann M KapplerEVP and General Counsel	Sold	13,580	$103.25	$1.4 million	Form 4
Feb 17, 2026	Thomas D StoddardDirector	Bought	250	$102.97	$25,742	Form 4
Feb 11, 2026	Joseph J WolkDirector	Bought	400	$105.32	$42,128	Form 4
Feb 6, 2026	Jacques ChappuisExecutive Vice President	Bought	1,000	$100.97	$100,970	Form 4
Dec 11, 2025	Caroline FeeneyExecutive Vice President	Sold	6,555	$116.28	$762,215	Form 4
Dec 2, 2025	Timothy L SchmidtSenior Vice President	Sold	8,000	$107.69	$861,520	Form 4
Nov 10, 2025	Charles F LowreyChairman of the Board, Director	Sold	48,164	$107.39	$5.2 million	Form 4

Open-market purchases and sales by officers, directors and 10% owners, from their Form 4 filings with the SEC: one row per person, day and filing, at the day's average price. Grants, option exercises and shares withheld for tax aren't counted. Insiders buy and sell for many reasons, such as taxes, spreading their savings or a plan set up months earlier, so a trade on its own says little about where a company is heading. For information only, not investment advice. Insider trades at all companies

Piotroski F-score

The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.

Test	FY23	FY24	FY25
Net income is positive	Pass	Pass	Pass
Cash from operations is positive	Pass	Pass	Pass
Return on assets rose	Pass	Pass	Pass
Cash from operations exceeds net income	Pass	Pass	Pass
Debt fell relative to assets	Fail	Pass	Pass
Current ratio rose	—	—	—
Share count didn't rise	Pass	Pass	Pass
Gross margin rose	—	—	—
Revenue rose relative to assets	Pass	Pass	Fail
F-score	—	—	—
Accruals ratio	−0.6%	−0.8%	−0.4%

The accruals ratio is net income minus cash from operations, over average total assets.

Compare

Put Prudential Financial side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.

Similar companies

Company	Year	Revenue growth	Operating margin	Free cash flow margin	Return on capital	Net debt to EBITDA	F-score	Compare
Prudential Financial	FY25	−13.7%	—	—	—	−0.1x	—
MetLife	FY25	8.6%	8.0%	—	—	−1.7x	—	Compare
Aflac	FY25	−9.3%	—	—	13.0%	0.4x	—	Compare
Principal Financial Group	FY25	−3.1%	—	—	—	−0.2x	—	Compare
Unum	FY25	1.5%	—	4.2%	7.6%	0.5x	—	Compare

Each company's latest fiscal year. Fiscal years end in different months, so the periods don't line up exactly. Free cash flow margin is free cash flow as a share of revenue. Net debt to EBITDA is explained under the balance sheet, and the F-score above.

10 years of figures

Fiscal year	FY16	FY17	FY18	FY19	FY20	FY21	FY22	FY23	FY24	FY25
Income statement
Revenue	58.8	59.7	63.0	64.8	57.0	71.2	56.9	54.0	70.4	60.8
Revenue growth	2.9%	1.6%	5.5%	2.9%	−12.0%	24.9%	−20.2%	−5.1%	30.4%	−13.7%
Gross profit	—	—	—	—	—	—	—	—	—	—
Research and development	—	—	—	—	—	—	—	—	—	—
Operating income	—	—	—	—	—	—	—	—	—	—
Net income	4.4	7.9	4.1	4.2	−0.4	8.9	−1.6	2.5	2.7	3.6
Diluted EPS (US$)	9.71	17.86	9.50	10.11	−1.00	22.40	−4.49	6.74	7.50	9.99
Diluted shares (millions)	447	436	426	411	396	390	372	365	359	354
Cash flow
Cash from operations	14.9	13.5	21.7	19.6	8.4	9.8	5.2	6.5	8.5	6.3
Capital expenditure	—	—	—	—	—	—	—	—	—	—
Free cash flow	—	—	—	—	—	—	—	—	—	—
Dividends paid	1.3	1.3	1.5	1.6	1.8	1.8	1.8	1.8	1.9	1.9
Share buybacks	2.0	1.2	1.5	2.5	0.5	2.5	1.5	1.0	1.0	1.0
Acquisitions	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0	0.0
Stock-based compensation	0.2	0.3	0.2	0.2	0.2	0.3	0.2	0.3	0.3	0.3
Balance sheet at fiscal year end
Cash and short-term investments	21.6	21.3	21.8	21.8	21.5	19.5	21.8	19.4	18.5	19.7
Debt incl. finance leases	18.0	17.2	17.4	18.6	19.7	18.6	19.9	18.9	19.2	18.9
Total assets	784.0	832.1	815.1	896.6	940.7	937.6	689.0	721.2	735.6	773.7
Total liabilities	737.9	777.6	766.0	832.8	872.5	875.0	657.1	691.3	705.5	738.2
Shareholders' equity	45.9	54.2	48.6	63.1	67.4	61.9	30.6	27.8	27.9	32.4
Margins and ratios
Gross margin	—	—	—	—	—	—	—	—	—	—
Operating margin	—	—	—	—	—	—	—	—	—	—
Net margin	7.4%	13.2%	6.5%	6.5%	−0.7%	12.4%	−2.9%	4.6%	3.9%	5.9%
Free cash flow margin	—	—	—	—	—	—	—	—	—	—
Return on capital	—	—	—	—	—	—	—	—	—	—
Return on equity	10.0%	15.7%	7.9%	7.5%	−0.6%	13.7%	−3.6%	—	—	—
Return on assets	0.6%	1.0%	0.5%	0.5%	−0.0%	0.9%	−0.2%	0.3%	0.4%	0.5%
Net debt to EBITDA	−0.5x	−0.5x	−0.7x	−0.4x	−1.1x	−0.1x	—	—	0.1x	−0.1x

US$ billions unless stated. Where a later 10-K restated a year, the latest filed figure is shown. Download all figures (CSV, US$ millions)

Source: Prudential Financial's Form 10-K filings, from SEC EDGAR. For information only, not investment advice. The Filing Desk is not affiliated with Prudential Financial.