WillScot
WillScot's revenue fell 4.8% to $2.3 billion in fiscal 2025. Its operating margin was 8.0%, down from 11.0% a year earlier. Free cash flow was $738 million, up 35.8%. It paid out $151 million in dividends and buybacks, 20% of free cash flow. The diluted share count fell 4.2%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
Charts show fiscal years, from the 10-K filings.
Income statement
From fiscal 2020 to 2024, earnings per share fell 12.0% a year and net income 21.5% a year, as new shares raised the share count by 7% and diluted each share's earnings. WillScot then lost money in fiscal 2025.
Returns on capital
Balance sheet
Five years at a glance
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 6 | 7 | 11 | 9 | 15 |
| Debt incl. finance leases | 2,684 | 3,076 | 3,557 | 3,708 | 3,588 |
| Net debt (negative means net cash) | 2,677 | 3,069 | 3,546 | 3,699 | 3,574 |
| Net debt to EBITDA | 7.4x | 5.3x | 4.8x | 10.7x | 12.9x |
| Debt to equity | 1.3x | 2.0x | 2.8x | 3.6x | 4.2x |
| Interest coverage | 2.6x | 3.5x | 3.3x | 1.2x | 0.8x |
| Current ratio | 0.9x | 0.9x | 1.0x | 0.9x | 0.9x |
| Quick ratio | 0.9x | 0.8x | 0.9x | 0.9x | 0.8x |
Cash flow
Projections
Project WillScot's revenue, net income and earnings per share five years ahead in a bull, a base and a bear case with your own figures, and see the share prices your P/E estimates give them, or value it with a discounted cash flow model. Every projected figure is yours: it is not a forecast of ours.
Insider trades
Over the 12 months between November 7, 2025 and November 6, 2026, no insider bought WillScot shares on the open market, and 1 insider sold $4.2 million.
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| May 13, 2026 | Bradley Lee SoultzDirector | Sold | 4,317 | $25.92 | $111,897 | Form 4 |
| May 12, 2026 | Bradley Lee SoultzDirector | Sold | 151,464 | $27.02 | $4.1 million | Form 4 |
Indicators
Four widely used measures, worked out from the company's filings. The cutoffs are the ones their authors or users go by, not a verdict of ours.
| Indicator | FY23 | FY24 | FY25 |
|---|---|---|---|
| Piotroski F-score | 8 of 9 | 4 of 9 | 4 of 9 |
| Rule of 40 | 41.6% | 24.0% | 27.6% |
| Altman Z'' | 0.60 | 0.07 | −0.15 |
| Accruals ratio | −4.8% | −8.8% | −13.8% |
The nine F-score tests
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Fail |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Pass | Fail | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Fail | Fail | Pass |
| Current ratio rose | Pass | Fail | Fail |
| Share count didn't rise | Pass | Pass | Pass |
| Gross margin rose | Pass | Fail | Fail |
| Revenue rose relative to assets | Pass | Fail | Fail |
| F-score | 8 of 9 | 4 of 9 | 4 of 9 |
Compare
Put WillScot side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| WillScot | FY25 | −4.8% | 8.0% | 32.3% | 3.1% | 12.9x | 4 | |
| Pitney Bowes | FY25 | −6.6% | — | 16.8% | 27.7% | 3.9x | 6 | Compare |
| MSA Safety | FY25 | 3.7% | 19.8% | 15.8% | 17.3% | 0.9x | 6 | Compare |
| HNI | FY25 | 12.4% | 4.4% | 7.3% | 3.7% | 4.7x | 6 | Compare |
| Interface | FY25 | 5.4% | 11.8% | 8.8% | 19.0% | 0.6x | 7 | Compare |
10 years of figures
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | 427 | 446 | 751 | 1,064 | 1,273 | 1,673 | 2,143 | 2,365 | 2,396 | 2,281 |
| Revenue growth | −5.9% | 4.5% | 68.5% | 41.6% | 19.7% | 31.4% | 28.1% | 10.4% | 1.3% | −4.8% |
| Gross profit | 168 | 166 | 289 | 413 | 608 | 845 | 1,136 | 1,334 | 1,302 | 1,164 |
| Research and development | — | — | — | — | — | — | — | — | — | — |
| Operating income | −3 | −58 | 6 | 118 | 162 | 300 | 512 | 674 | 264 | 182 |
| Net income | −31 | −148 | −25 | −11 | 74 | 160 | 340 | 476 | 28 | −53 |
| Diluted EPS (US$) | 0.01 | −7.47 | −0.53 | −1.11 | 0.25 | 0.69 | 1.53 | 2.36 | 0.15 | −0.29 |
| Diluted shares (millions) | 62 | 20 | 89 | 109 | 177 | 233 | 221 | 202 | 190 | 182 |
| Cash flow | ||||||||||
| Cash from operations | 59 | −1 | 37 | 173 | 305 | 540 | 745 | 761 | 562 | 762 |
| Capital expenditure | 2 | 4 | 5 | 8 | 16 | 30 | 44 | 22 | 18 | 24 |
| Free cash flow | 56 | −6 | 33 | 164 | 288 | 509 | 701 | 739 | 543 | 738 |
| Dividends paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 51 |
| Share buybacks | 0 | 0 | 0 | 0 | 22 | 364 | 752 | 818 | 278 | 100 |
| Acquisitions | 0 | 237 | 1,083 | 0 | 17 | 147 | 221 | 562 | 121 | 145 |
| Stock-based compensation | 0 | 3 | 3 | 7 | 10 | 26 | 30 | 34 | 36 | 38 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 6 | 9 | 9 | 3 | 25 | 6 | 7 | 11 | 9 | 15 |
| Debt incl. finance leases | 658 | 627 | 1,676 | 1,633 | 2,470 | 2,684 | 3,076 | 3,557 | 3,708 | 3,588 |
| Total assets | 1,699 | 1,411 | 2,752 | 2,898 | 5,572 | 5,774 | 5,828 | 6,138 | 6,035 | 5,816 |
| Total liabilities | 1,676 | 926 | 2,050 | 2,342 | 3,508 | 3,777 | 4,262 | 4,877 | 5,016 | 4,960 |
| Shareholders' equity | 23 | 436 | 638 | 491 | 2,064 | 1,997 | 1,565 | 1,261 | 1,019 | 856 |
| Margins and ratios | ||||||||||
| Gross margin | 39.4% | 37.1% | 38.5% | 38.9% | 47.8% | 50.5% | 53.0% | 56.4% | 54.3% | 51.0% |
| Operating margin | −0.8% | −13.1% | 0.8% | 11.1% | 12.7% | 17.9% | 23.9% | 28.5% | 11.0% | 8.0% |
| Net margin | −7.2% | −33.1% | −3.4% | −1.1% | 5.8% | 9.6% | 15.8% | 20.1% | 1.2% | −2.3% |
| Free cash flow margin | 13.2% | −1.3% | 4.3% | 15.4% | 22.6% | 30.4% | 32.7% | 31.2% | 22.7% | 32.3% |
| Rule of 40 (growth + FCF margin) | 7.3% | 3.2% | 72.8% | 57.0% | 42.3% | 61.9% | 60.8% | 41.6% | 24.0% | 27.6% |
| Return on capital | — | −5.6% | 0.3% | 4.1% | 4.8% | 5.0% | 8.3% | 10.4% | 4.3% | 3.1% |
| Return on equity | — | −64.4% | −4.7% | −2.0% | 5.8% | 7.9% | 19.1% | 33.7% | 2.5% | −5.7% |
| Return on assets | −2.8% | −9.5% | −1.2% | −0.4% | 1.8% | 2.8% | 5.8% | 8.0% | 0.5% | −0.9% |
| Net debt to EBITDA | 111.8x | — | 85.2x | 12.5x | 12.4x | 7.4x | 5.3x | 4.8x | 10.7x | 12.9x |