The Filing Desk

Ally Financial vs SoFi Technologies

Ally Financial ALLY · SoFi Technologies SOFI · Consumer Finance

Ally Financial reported revenue of $7.9 billion in fiscal 2025, 2.2 times SoFi Technologies' $3.6 billion in fiscal 2025. Ally Financial's revenue fell 3.3% in its latest year, and SoFi Technologies' grew 35.1%. Ally Financial had a return on equity of 5.8%, against 5.7% at SoFi Technologies.

Side by side

Ally FinancialSoFi Technologies
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$7.9B$3.6B
Revenue growth−3.3%35.1%
Revenue growth a year, last 5 years3.4%44.9%
Net income$852M$481M
Return on equity5.8%5.7%
Return on tangible common equity6.2%7.0%
Efficiency ratio68.1%84.6%
Dividends and buybacks$438M$0M
Change in diluted share count0.9%13.7%
Last close$38.81$14.46
P/E at the last close9.1×29.5×
Insider trades, last 12 monthsbought $1.5 million, sold $2.7 millionbought $2.5 million, sold $11.7 million
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
Ally FinancialSoFi Technologies
Return on equity
Percent. Net income over average equity.
Ally FinancialSoFi Technologies
Net income
US$ billions
Ally FinancialSoFi Technologies

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Ally Financial and SoFi Technologies pages.