The Filing Desk

AppLovin vs The Trade Desk

AppLovin APP · The Trade Desk TTD · Advertising

AppLovin reported revenue of $5.5 billion in fiscal 2025, 1.9 times The Trade Desk's $2.9 billion in fiscal 2025. AppLovin's revenue grew 70.0% in its latest year, and The Trade Desk's grew 18.5%. AppLovin had an operating margin of 75.8%, against 20.4% at The Trade Desk.

Side by side

AppLovinThe Trade Desk
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$5.5B$2.9B
Revenue growth70.0%18.5%
Revenue growth a year, last 5 years30.4%28.2%
Gross margin87.9%78.6%
Operating margin75.8%20.4%
Net margin60.8%15.3%
Free cash flow—$796M
Free cash flow margin—27.5%
Return on capital98.2%—
Net debt to EBITDA0.3x—
Dividends and buybacks$2.2B$1.4B
Change in diluted share count−1.7%−1.7%
Last close$260.74$12.77
P/E at the last close20.0×15.4×
Insider trades, last 12 monthssold $574.1 millionbought $148.1 million, sold $5.8 million
Piotroski F-score9 of 9—
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
AppLovinThe Trade Desk
Operating margin
Percent of revenue
AppLovinThe Trade Desk
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
AppLovinThe Trade Desk

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the AppLovin and The Trade Desk pages.