AppLovin

APP · Nasdaq · Communication Services · Financials, fiscal 2019 to 2025

APP · Last close · October 26, 2026

$260.74

AppLovin's revenue rose 70.0% to $5.5 billion in fiscal 2025. Its operating margin was 75.8%, up from 59.3% a year earlier. It paid out $2.2 billion in dividends and buybacks. The diluted share count fell 1.7%.

AppLovin Corporation Latest fiscal year ended December 31, 2025 10-K filed February 19, 2026 · 0001751008-26-000010 Updated October 9, 2026

Revenue

$5.5B

70.0%

Operating margin

75.8%

16.5 pts

Net income

$3.3B

111.0%

Free cash flow

—

Return on capital

98.2%

52.9 pts

Market cap

$87.9B

Oct 26 close

P/E

20.0x

On $13.01 EPS, 4 qtrs

Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.

About these figures. AppLovin's 2025 cash flow statement includes its very small capital spending (under US$1 million) in other investing activities, so capital spending and free cash flow are blank for 2025.

What AppLovin does

AppLovin sells advertising software that helps companies find users for their mobile apps and helps app makers earn money from the ads shown in them. Its customers are advertisers, mostly app developers who want more users, and publishers, mainly makers of mobile games who sell ad space inside their apps.

Its main product is Axon Ads Manager, which uses an AI recommendation engine to match advertiser demand with publisher ad space in auctions that run in fractions of a second. Advertisers set a target return on their ad spend and are charged based on those goals, not a fixed price per view or click. Axon Ads Manager brings in substantially all of the company's revenue. Other products are MAX, which runs auctions for publishers' ad space, Adjust, a service that measures and analyzes app marketing, and Wurl, a platform for streaming video and ads on connected TV.

On June 30, 2025, AppLovin completed the sale of its Apps business, which made mobile games. It says it generally does not have long-term agreements with its clients, and that its revenue has been concentrated in the mobile app ecosystem.

Its biggest risks, as it describes them

Results that may swing from one period to the next.
Changes in the policies of the third-party platforms it depends on, which could hurt its advertising products.
Heavy dependence on its co-founder and chief executive and a lean management team.
Revenue concentrated in mobile apps, with no guarantee of expanding beyond them.
Clients that can leave at any time because it generally has no long-term agreements with them.

From AppLovin's annual report on Form 10-K, filed February 19, 2026, in our words; the 10-K has the full description and every risk factor. Updated with each new 10-K.

Charts show fiscal years, from the 10-K filings.

Revenue and margins

Revenue

US$ billions, fiscal years

Margins

Percent of revenue

GrossOperatingNetFree cash flow

Net income and earnings per share

From fiscal 2019 to 2025, earnings per share grew 73.3% a year and net income 74.3% a year, as new shares raised the share count by 61% and diluted each share's earnings.

Net income

US$ billions, fiscal years; loss years in red.

Diluted earnings per share

US$ per share, fiscal years, restated for any stock splits; loss years in red.

Returns on capital

Return on capital and on equity

Percent. Return on capital is after-tax operating income over the money invested in the business (debt plus equity, minus cash); return on equity is net income over shareholders' equity. Both use the average of opening and closing balances.

Return on capitalReturn on equity

Cash flow

Free cash flow

US$ billions. Cash from operations minus capital expenditure; negative years in red.

Payouts and share count

Dividends and buybacks

US$ billions, cash paid in each fiscal year

DividendsShare buybacks

Diluted share count

Weighted-average diluted shares, millions

Valuation

Two ways to value AppLovin yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.

Discounted cash flow (DCF)

A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from AppLovin's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.

Value per share on three example scenarios, from AppLovin's cash from operations minus depreciation in fiscal 2025 (free cash flow before spending to grow, as its free cash flow was not available) of $3.8B, net cash of −$1.1B at December 31, 2025 and 342 million diluted shares, from its filings. The scenarios are fitted to AppLovin: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 24.8% a year, kept between 0% and 20%; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 10%: 9% for a business of moderate risk (Advertising), plus 1 point for unsteady results (a loss in fiscal 2022); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.

From the filings

Starting free cash flow, US$ millions Cash from operations minus depreciation in fiscal 2025: a rough guide to cash flow before spending to grow, for a company building heavily.

Net cash, US$ millions

Cash and short-term investments minus debt and finance leases at December 31, 2025. Negative means net debt.

Diluted shares, millions

Weighted-average diluted shares in fiscal 2025.

Your assumptions

Start from

Fitted to AppLovin's own revenue growth, as above. Cautious: growth of 10% then 6% a year, 2% after year 10, a 11% discount rate. Base: growth of 20% then 11% a year, 2.5% after year 10, a 10% discount rate. Optimistic: growth of 25% then 14% a year, 3% after year 10, a 9% discount rate.

Free cash flow growth, years 1 to 5 (% a year)

Free cash flow growth, years 6 to 10 (% a year)

Growth after year 10 (% a year)Long-run growth forever after year 10. Usually close to inflation, and always below the discount rate.

Discount rate (% a year)The yearly return an investor wants for the risk. A higher rate gives a lower value.

Value per share on these assumptions

—

Last close, October 26, 2026: $260.74
Value on these assumptions, against the last close: —

Cash flows in years 1 to 10, valued today: —
Everything after year 10, valued today: —
Plus net cash: —
Share of value from after year 10: —

Projected free cash flow

US$ billions. Each column is one year's projected free cash flow, split into what it is worth today and the part removed by discounting.

Value todayRemoved by discounting

How the value changes with two assumptions

Value per share in US$, with the growth rates above. The highlighted cell matches the current assumptions.

How the model works. Free cash flow grows at the first rate for five years and the second rate for five more, and each year is discounted at the discount rate. Everything after year 10 is valued as year-10 cash flow × (1 + growth after year 10) ÷ (discount rate − growth after year 10), discounted back ten years. Net cash is added and the total is divided by diluted shares. The result depends entirely on the assumptions. It is not a forecast, a price target or a recommendation. The last close is the consolidated US closing price, from Databento.

Price-to-earnings (P/E) method

Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.

Value per share on three example scenarios, from AppLovin's earnings per share of $13.01 (over the last four quarters). Each grows earnings for a year at the cash flow scenarios' rates and applies a multiple to next year's earnings: 20×, the middle of AppLovin's own P/E today, its peers' median and its sector's median (AppLovin's own P/E today) for the base scenario, 20% less and more for the cautious and optimistic ones. The price is brought back a year at 11%, 10% and 9%. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.

Earnings per share, US$

Diluted earnings per share over the four quarters to June 30, 2026, from the 10-Qs and 10-K.

P/E multiple

P/E today is the last close divided by the latest earnings per share, the four quarters' where available. Peers: The Trade Desk, Omnicom Group, Ziff Davis, DoubleVerify.

Earnings growth in the years ahead (% a year) Starts at AppLovin's revenue growth over the last 3 years, 24.8% a year, kept between 0% and 20%, as the base scenario does.

Earnings per share in the years ahead, US$

Year 1Year 2Year 3Year 4Year 5

Type your own estimate for any year; the years after it carry on at the growth rate.

Apply the multiple to earnings

A multiple on a future year's earnings gives the price then, brought back to today at the discount rate below.

Discount rate (% a year) The yearly return an investor wants for the risk, as in the cash flow model.

Value per share today at this multiple

—

Last close, October 26, 2026: $260.74
Value at this multiple, against the last close: —
AppLovin's P/E at the last close: 20.0×

Company	Last close	Earnings per share	P/E today
Omnicom GroupOMC	$79.83	$1.03	77.5×
DoubleVerifyDV	$13.55	$0.35	38.7×
AppLovinAPP	$260.74	$13.01	20.0×
The Trade DeskTTD	$12.77	$0.83	15.4×
Ziff DavisZD	$57.71	$17.68	3.3×

How the P/E method works. Value per share is earnings per share times the multiple. On a future year's earnings, that gives the price in that year, which is brought back to today at the discount rate: price ÷ (1 + discount rate) for each year ahead. It is quick and easy to compare across companies, but it ignores debt and cash, and earnings can swing with one-off gains and charges, so a multiple says most about steady, profitable businesses. Like the cash flow model, the result depends entirely on the assumptions you choose. It is not a forecast, a price target or a recommendation.

Balance sheet

Fiscal year end	FY21	FY22	FY23	FY24	FY25
Cash and short-term investments	1,520	1,080	502	697	2,487
Debt incl. finance leases	3,300	3,312	3,500	3,665	3,636
Net debt (negative means net cash)	1,779	2,232	2,998	2,968	1,148
Net debt to EBITDA	3.1x	4.5x	2.4x	1.3x	0.3x
Debt to equity	1.5x	1.7x	2.8x	3.4x	1.7x
Interest coverage	1.4x	−0.3x	2.7x	6.2x	20.7x
Current ratio	5.0x	3.4x	1.7x	2.2x	3.3x
Quick ratio	5.0x	3.4x	1.7x	2.2x	3.3x

US$ millions unless stated, at each fiscal year end. Net debt to EBITDA is debt minus cash, divided by operating income before depreciation and amortization: roughly how many years of those earnings the net debt equals. Debt to equity is debt as a multiple of shareholders' equity. Interest coverage is operating income divided by interest expense. The current ratio is current assets over current liabilities; the quick ratio leaves out inventory.

Insider trades

Over the 12 months between October 27, 2025 and October 26, 2026, no insider bought AppLovin shares on the open market, and 9 insiders sold $574.1 million, $300.5 million of it under trading plans set up in advance.

Date	Insider	Trade	Shares	Price	Value	Filing
Jul 6, 2026	Maynard G Webb JrDirector	Sold plan	3,076	$521.29	$1.6 million	Form 4
Jun 16, 2026	Eduardo VivasDirector	Sold plan	163,910	$504.06	$82.6 million	Form 4
Jun 12, 2026	Arash Adam ForoughiCEO, Director, 10% owner	Sold	22,544	$494.98	$11.2 million	Form 4
Jun 12, 2026	Arash Adam ForoughiCEO, Director, 10% owner	Sold	19,123	$482.02	$9.2 million	Form 4
Jun 11, 2026	Arash Adam ForoughiCEO, Director, 10% owner	Sold	33,042	$486.95	$16.1 million	Form 4
Jun 11, 2026	Arash Adam ForoughiCEO, Director, 10% owner	Sold	8,624	$476.30	$4.1 million	Form 4
Jun 10, 2026	Arash Adam ForoughiCEO, Director, 10% owner	Sold	20,833	$503.91	$10.5 million	Form 4
Jun 5, 2026	Maynard G Webb JrDirector	Sold plan	3,076	$582.04	$1.8 million	Form 4
Jun 4, 2026	Victoria ValenzuelaCALO & Corp. Secretary	Sold	20,000	$565.89	$11.3 million	Form 4
May 28, 2026	Matthew StumpfChief Financial Officer (CFO)	Sold plan	9,052	$600.00	$5.4 million	Form 4
May 22, 2026	Vasily ShikinChief Technology Officer	Sold plan	70,916	$484.33	$34.3 million	Form 4
May 22, 2026	Vasily ShikinChief Technology Officer	Sold plan	15,915	$483.99	$7.7 million	Form 4

The latest 12 of 40 trades. Open-market purchases and sales by officers, directors and 10% owners, from their Form 4 filings with the SEC: one row per person, day and filing, at the day's average price. Grants, option exercises and shares withheld for tax aren't counted. Insiders buy and sell for many reasons, such as taxes, spreading their savings or a plan set up months earlier, so a trade on its own says little about where a company is heading. For information only, not investment advice. Insider trades at all companies

Piotroski F-score

The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.

Test	FY23	FY24	FY25
Net income is positive	Pass	Pass	Pass
Cash from operations is positive	Pass	Pass	Pass
Return on assets rose	Pass	Pass	Pass
Cash from operations exceeds net income	Pass	Pass	Pass
Debt fell relative to assets	Fail	Fail	Pass
Current ratio rose	Fail	Pass	Pass
Share count didn't rise	Pass	Pass	Pass
Gross margin rose	Pass	Pass	Pass
Revenue rose relative to assets	Fail	Pass	Pass
F-score	6 of 9	8 of 9	9 of 9
Accruals ratio	−12.6%	−9.2%	−9.7%

The accruals ratio is net income minus cash from operations, over average total assets.

Compare

Put AppLovin side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.

Similar companies

Company	Year	Revenue growth	Operating margin	Free cash flow margin	Return on capital	Net debt to EBITDA	F-score	Compare
AppLovin	FY25	70.0%	75.8%	—	98.2%	0.3x	9
The Trade Desk	FY25	18.5%	20.4%	27.5%	—	—	—	Compare
Omnicom Group	FY25	10.1%	2.6%	16.1%	2.0%	3.5x	3	Compare
Ziff Davis	FY25	3.5%	12.6%	19.8%	6.0%	0.6x	6	Compare
DoubleVerify	FY25	13.9%	10.6%	23.1%	—	—	—	Compare

Each company's latest fiscal year. Fiscal years end in different months, so the periods don't line up exactly. Free cash flow margin is free cash flow as a share of revenue. Net debt to EBITDA is explained under the balance sheet, and the F-score above.

7 years of figures

Fiscal year	FY19	FY20	FY21	FY22	FY23	FY24	FY25
Income statement
Revenue	994	1,451	2,793	2,817	1,842	3,224	5,481
Revenue growth	—	46.0%	92.5%	0.9%	−34.6%	75.0%	70.0%
Gross profit	753	896	1,805	1,561	1,485	2,703	4,816
Research and development	45	181	366	508	334	375	226
Operating income	194	−62	150	−48	772	1,911	4,152
Net income	119	−125	35	−193	357	1,580	3,334
Diluted EPS (US$)	0.36	−0.58	0.09	−0.52	0.98	4.53	9.75
Diluted shares (millions)	212	215	343	372	363	348	342
Cash flow
Cash from operations	198	223	362	413	1,062	2,099	3,971
Capital expenditure	3	3	1	1	4	5	—
Free cash flow	195	220	360	412	1,057	2,094	—
Dividends paid	0	0	0	0	0	0	0
Share buybacks	0	2	0	339	1,154	981	2,192
Acquisitions	404	675	1,210	1,346	64	0	0
Stock-based compensation	10	62	133	192	363	369	210
Balance sheet at fiscal year end
Cash and short-term investments	396	317	1,520	1,080	502	697	2,487
Debt incl. finance leases	—	1,604	3,300	3,312	3,500	3,665	3,636
Total assets	—	2,155	6,164	5,848	5,359	5,869	7,260
Total liabilities	—	2,313	4,025	3,945	4,103	4,779	5,125
Shareholders' equity	−257	−158	2,138	1,903	1,256	1,090	2,135
Margins and ratios
Gross margin	75.7%	61.7%	64.6%	55.4%	80.6%	83.8%	87.9%
Operating margin	19.6%	−4.3%	5.4%	−1.7%	41.9%	59.3%	75.8%
Net margin	12.0%	−8.6%	1.3%	−6.8%	19.4%	49.0%	60.8%
Free cash flow margin	19.6%	15.1%	12.9%	14.6%	57.4%	65.0%	—
Return on capital	—	—	4.5%	−0.9%	16.8%	45.3%	98.2%
Return on equity	—	—	3.6%	−9.5%	22.6%	134.7%	206.8%
Return on assets	—	—	0.8%	−3.2%	6.4%	28.1%	50.8%
Net debt to EBITDA	—	6.7x	3.1x	4.5x	2.4x	1.3x	0.3x

US$ millions unless stated. Where a later 10-K restated a year, the latest filed figure is shown. Download all figures (CSV, US$ millions)

Source: AppLovin's Form 10-K filings, from SEC EDGAR. For information only, not investment advice. The Filing Desk is not affiliated with AppLovin.