The Filing Desk

AppLovin vs Ziff Davis

AppLovin APP · Ziff Davis ZD · Advertising

AppLovin reported revenue of $5.5 billion in fiscal 2025, 3.8 times Ziff Davis' $1.5 billion in fiscal 2025. AppLovin's revenue grew 70.0% in its latest year, and Ziff Davis' grew 3.5%. AppLovin had an operating margin of 75.8%, against 12.6% at Ziff Davis.

Side by side

AppLovinZiff Davis
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$5.5B$1.5B
Revenue growth70.0%3.5%
Revenue growth a year, last 5 years30.4%4.6%
Gross margin87.9%85.8%
Operating margin75.8%12.6%
Net margin60.8%3.3%
Free cash flow—$288M
Free cash flow margin—19.8%
Return on capital98.2%6.0%
Net debt to EBITDA0.3x0.6x
Dividends and buybacks$2.2B$174M
Change in diluted share count−1.7%−7.7%
Last close$260.74$57.71
P/E at the last close20.0×3.3×
Insider trades, last 12 monthssold $574.1 millionsold $2.1 million
Piotroski F-score9 of 96 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
AppLovinZiff Davis
Operating margin
Percent of revenue
AppLovinZiff Davis
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
AppLovinZiff Davis

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the AppLovin and Ziff Davis pages.