Booking vs Marriott International
Booking reported revenue of $26.9 billion in fiscal 2025, about the same as Marriott International's $26.2 billion in fiscal 2025. Booking's revenue grew 13.4% in its latest year, and Marriott International's grew 4.3%. Booking had an operating margin of 32.8%, against 15.8% at Marriott International. Free cash flow was $9.1 billion at Booking and $2.6 billion at Marriott International.
Side by side
| Booking | Marriott International | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $26.9B | $26.2B |
| Revenue growth | 13.4% | 4.3% |
| Revenue growth a year, last 5 years | 31.7% | 19.9% |
| Gross margin | — | — |
| Operating margin | 32.8% | 15.8% |
| Net margin | 20.1% | 9.9% |
| Free cash flow | $9.1B | $2.6B |
| Free cash flow margin | 33.8% | 10.0% |
| Return on capital | — | 27.4% |
| Net debt to EBITDA | 0.2x | 3.5x |
| Dividends and buybacks | $7.7B | $4.0B |
| Change in diluted share count | −4.2% | −4.1% |
| Last close | $153.14 | $394.75 |
| P/E at the last close | 23.1× | 40.8× |
| Insider trades, last 12 months | sold $55.8 million | sold $63.9 million |
| Piotroski F-score | 5 of 8 | 7 of 8 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
BookingMarriott International
Operating margin
Percent of revenue
BookingMarriott International
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
BookingMarriott International
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Booking and Marriott International pages.