The Filing Desk

British American Tobacco vs Philip Morris International

British American Tobacco BTI · Philip Morris International PM · Tobacco

British American Tobacco reported revenue of £25.6 billion in fiscal 2025, and Philip Morris International $40.6 billion in fiscal 2025, in different currencies. British American Tobacco's revenue fell 1.0% in its latest year, and Philip Morris International's grew 7.3%. British American Tobacco had an operating margin of 39.0%, against 36.6% at Philip Morris International. Free cash flow was £5.8 billion at British American Tobacco and $10.7 billion at Philip Morris International.

Side by side

British American TobaccoPhilip Morris International
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue£25.6B$40.6B
Revenue growth−1.0%7.3%
Revenue growth a year, last 5 years−0.1%7.2%
Gross margin—67.1%
Operating margin39.0%36.6%
Net margin30.3%27.9%
Free cash flow£5.8B$10.7B
Free cash flow margin22.6%26.2%
Return on capital9.8%35.4%
Net debt to EBITDA—2.6x
Dividends and buybacks£6.3B$8.6B
Change in diluted share count−1.2%0.1%
Last close$60.10$201.87
P/E at the last close—29.5×
Insider trades, last 12 months—sold $28.8 million
Piotroski F-score6 of 87 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
In each company's own currency, fiscal years
British American TobaccoPhilip Morris International
Operating margin
Percent of revenue
British American TobaccoPhilip Morris International
Free cash flow
In each company's own currency. Cash from operations minus capital expenditure.
British American TobaccoPhilip Morris International

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the British American Tobacco and Philip Morris International pages.