Choice Hotels vs Vail Resorts
Vail Resorts reported revenue of $2.8 billion in fiscal 2026, 1.8 times Choice Hotels' $1.6 billion in fiscal 2025. Choice Hotels' revenue grew 0.8% in its latest year, and Vail Resorts' fell 4.3%. Choice Hotels had an operating margin of 28.1%, against 14.8% at Vail Resorts. Free cash flow was $164 million at Choice Hotels and $248 million at Vail Resorts. Their fiscal years end in different months (December 31 and July 31), so the periods don't line up exactly.
Side by side
| Choice Hotels | Vail Resorts | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2026, Jul 31, 2026 |
| Revenue | $1.6B | $2.8B |
| Revenue growth | 0.8% | −4.3% |
| Revenue growth a year, last 5 years | 15.6% | 8.2% |
| Gross margin | — | — |
| Operating margin | 28.1% | 14.8% |
| Net margin | 23.2% | 5.2% |
| Free cash flow | $164M | $248M |
| Free cash flow margin | 10.2% | 8.7% |
| Return on capital | 19.5% | 8.1% |
| Net debt to EBITDA | 3.7x | 4.6x |
| Dividends and buybacks | $192M | $362M |
| Change in diluted share count | −3.1% | −3.8% |
| Last close | $108.95 | $149.40 |
| P/E at the last close | 15.4× | 36.3× |
| Insider trades, last 12 months | sold $4.8 million | bought $5.0 million, sold $0 |
| Piotroski F-score | 6 of 8 | 5 of 8 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
Choice HotelsVail Resorts
Operating margin
Percent of revenue
Choice HotelsVail Resorts
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Choice HotelsVail Resorts
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Choice Hotels and Vail Resorts pages.