Cricut vs Johnson Outdoors
Cricut reported revenue of $709 million in fiscal 2025, 1.2 times Johnson Outdoors' $592 million in fiscal 2025. Cricut's revenue fell 0.5% in its latest year, and Johnson Outdoors' fell 0.1%. Cricut had an operating margin of 13.6%, against -2.7% at Johnson Outdoors. Their fiscal years end in different months (December 31 and October 3), so the periods don't line up exactly.
Side by side
| Cricut | Johnson Outdoors | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Oct 3, 2025 |
| Revenue | $709M | $592M |
| Revenue growth | −0.5% | −0.1% |
| Revenue growth a year, last 5 years | −5.9% | −0.1% |
| Gross margin | 55.1% | 35.1% |
| Operating margin | 13.6% | −2.7% |
| Net margin | 10.8% | −5.8% |
| Free cash flow | — | $40M |
| Free cash flow margin | — | 6.8% |
| Return on capital | — | −4.7% |
| Net debt to EBITDA | — | −39.8x |
| Dividends and buybacks | $227M | $14M |
| Change in diluted share count | 0.8% | 0.4% |
| Last close | $8.78 | $47.28 |
| P/E at the last close | 19.5× | — |
| Insider trades, last 12 months | — | — |
| Piotroski F-score | — | 4 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
CricutJohnson Outdoors
Operating margin
Percent of revenue
CricutJohnson Outdoors
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
CricutJohnson Outdoors
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Cricut and Johnson Outdoors pages.