The Filing Desk

HubSpot vs NiCE

HubSpot HUBS · NiCE NICE · Application Software

HubSpot reported revenue of $3.1 billion in fiscal 2025, about the same as NiCE's $2.9 billion in fiscal 2025. HubSpot's revenue grew 19.2% in its latest year, and NiCE's grew 7.7%. HubSpot had an operating margin of 0.2%, against 21.9% at NiCE. Free cash flow was $708 million at HubSpot and $698 million at NiCE.

Side by side

HubSpotNiCE
Latest fiscal yearFY2025, Dec 31, 2025FY2025, Dec 31, 2025
Revenue$3.1B$2.9B
Revenue growth19.2%7.7%
Revenue growth a year, last 5 years28.8%12.3%
Gross margin83.8%66.4%
Operating margin0.2%21.9%
Net margin1.5%20.8%
Free cash flow$708M$698M
Free cash flow margin22.6%23.7%
Return on capital—19.0%
Net debt to EBITDA—−0.5x
Dividends and buybacks$500M$489M
Change in diluted share count2.6%−3.3%
Last close$263.99$122.41
P/E at the last close93.9×—
Insider trades, last 12 monthsbought $2.8 million, sold $27.2 millionsold $50,000
Piotroski F-score—7 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
HubSpotNiCE
Operating margin
Percent of revenue
HubSpotNiCE
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
HubSpotNiCE

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the HubSpot and NiCE pages.