Lamar Advertising vs Outfront Media
Lamar Advertising reported revenue of $2.3 billion in fiscal 2025, 1.2 times Outfront Media's $1.8 billion in fiscal 2025. Lamar Advertising's revenue grew 2.7% in its latest year, and Outfront Media's grew 0.0%. Lamar Advertising had an operating margin of 34.2%, against 16.0% at Outfront Media. Free cash flow was $683 million at Lamar Advertising and $219 million at Outfront Media.
Side by side
| Lamar Advertising | Outfront Media | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $2.3B | $1.8B |
| Revenue growth | 2.7% | 0.0% |
| Revenue growth a year, last 5 years | 7.6% | 8.2% |
| Gross margin | 67.0% | — |
| Operating margin | 34.2% | 16.0% |
| Net margin | 25.9% | 8.0% |
| Free cash flow | $683M | $219M |
| Free cash flow margin | 30.1% | 11.9% |
| Return on capital | 17.3% | 9.2% |
| Net debt to EBITDA | 3.1x | 5.5x |
| Dividends and buybacks | $814M | $210M |
| Change in diluted share count | −0.9% | −0.9% |
| Last close | $155.99 | $30.79 |
| P/E at the last close | 28.5× | 20.9× |
| Insider trades, last 12 months | sold $3.7 million | bought $127,245, sold $4.4 million |
| Piotroski F-score | 8 of 9 | 6 of 8 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
Lamar AdvertisingOutfront Media
Operating margin
Percent of revenue
Lamar AdvertisingOutfront Media
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Lamar AdvertisingOutfront Media
Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Lamar Advertising and Outfront Media pages.