The Filing Desk

Bath & Body Works vs Ulta Beauty

Bath & Body Works BBWI · Ulta Beauty ULTA · Other Specialty Retail

Ulta Beauty reported revenue of $12.4 billion in fiscal 2025, 1.7 times Bath & Body Works' $7.3 billion in fiscal 2025. Bath & Body Works' revenue fell 0.2% in its latest year, and Ulta Beauty's grew 9.7%. Bath & Body Works had an operating margin of 15.4%, against 12.4% at Ulta Beauty. Free cash flow was $865 million at Bath & Body Works and $1.1 billion at Ulta Beauty.

Side by side

Bath & Body WorksUlta Beauty
Latest fiscal yearFY2025, Jan 31, 2026FY2025, Jan 31, 2026
Revenue$7.3B$12.4B
Revenue growth−0.2%9.7%
Revenue growth a year, last 5 years2.5%15.0%
Gross margin43.7%39.1%
Operating margin15.4%12.4%
Net margin8.9%9.3%
Free cash flow$865M$1.1B
Free cash flow margin11.9%8.6%
Return on capital47.5%55.8%
Net debt to EBITDA2.1x−0.2x
Dividends and buybacks$568M$901M
Change in diluted share count−5.4%−5.1%
Last close$21.38$625.33
P/E at the last close5.6×22.8×
Insider trades, last 12 monthsbought $1.0 million, sold $14sold $1.8 million
Piotroski F-score5 of 96 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
Bath & Body WorksUlta Beauty
Operating margin
Percent of revenue
Bath & Body WorksUlta Beauty
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
Bath & Body WorksUlta Beauty

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Bath & Body Works and Ulta Beauty pages.