The Filing Desk

Brady vs Deluxe

Brady BRC · Deluxe DLX · Commercial Printing

Deluxe reported revenue of $2.1 billion in fiscal 2025, 1.3 times Brady's $1.7 billion in fiscal 2026. Brady's revenue grew 9.8% in its latest year, and Deluxe's grew 0.5%. Brady had an operating margin of 15.9%, against 10.9% at Deluxe. Free cash flow was $193 million at Brady and $175 million at Deluxe. Their fiscal years end in different months (July 31 and December 31), so the periods don't line up exactly.

Side by side

BradyDeluxe
Latest fiscal yearFY2026, Jul 31, 2026FY2025, Dec 31, 2025
Revenue$1.7B$2.1B
Revenue growth9.8%0.5%
Revenue growth a year, last 5 years7.7%3.6%
Gross margin51.8%53.0%
Operating margin15.9%10.9%
Net margin12.4%3.9%
Free cash flow$193M$175M
Free cash flow margin11.6%8.2%
Return on capital18.1%7.6%
Net debt to EBITDA−0.6x3.8x
Dividends and buybacks$88M$55M
Change in diluted share count−0.7%1.8%
Last close$78.72$26.56
P/E at the last close—15.4×
Insider trades, last 12 monthsbought $1.0 million, sold $6.6 millionbought $3,752, sold $0
Piotroski F-score7 of 97 of 9
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.

Ten years

Revenue
US$ billions, fiscal years
BradyDeluxe
Operating margin
Percent of revenue
BradyDeluxe
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
BradyDeluxe

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Source: the companies' Form 10-K filings, from SEC EDGAR, and the last close. For information only, not investment advice: the figures describe results, not which company is the better investment. The Filing Desk is not affiliated with either company. Full figures on the Brady and Deluxe pages.