Shopify vs Wix.com
Shopify reported revenue of $11.6 billion in fiscal 2025, 5.8 times Wix.com's $2.0 billion in fiscal 2025. Shopify's revenue grew 30.1% in its latest year, and Wix.com's grew 13.2%. Shopify had an operating margin of 12.7%, against 0.1% at Wix.com. Free cash flow was $2.0 billion at Shopify and $582 million at Wix.com.
Side by side
| Shopify | Wix.com | |
|---|---|---|
| Latest fiscal year | FY2025, Dec 31, 2025 | FY2025, Dec 31, 2025 |
| Revenue | $11.6B | $2.0B |
| Revenue growth | 30.1% | 13.2% |
| Revenue growth a year, last 5 years | 31.6% | 15.2% |
| Gross margin | 48.1% | 68.1% |
| Operating margin | 12.7% | 0.1% |
| Net margin | 10.7% | 2.5% |
| Free cash flow | $2.0B | $582M |
| Free cash flow margin | 17.4% | 29.2% |
| Return on capital | 16.3% | — |
| Net debt to EBITDA | −3.9x | 9.9x |
| Dividends and buybacks | $0M | $575M |
| Change in diluted share count | 0.3% | −3.7% |
| Last close | $168.18 | $80.38 |
| P/E at the last close | 113.6× | — |
| Insider trades, last 12 months | — | bought $185,719, sold $3.4 million |
| Piotroski F-score | 6 of 9 | 7 of 9 |
Amounts in each company's own currency, US$ unless marked (a foreign company may report in another), each company's latest fiscal year from its 10-K, or 20-F or 40-F for a foreign company. Growth rates compare with the year before; the five-year rate is the average a year. Free cash flow is cash from operations minus capital spending; return on capital is after-tax operating income over the money invested in the business; P/E is the last close over the latest earnings per share. Banks are measured differently (return on equity, efficiency ratio), so some rows apply to one company only.
Ten years
Revenue
US$ billions, fiscal years
ShopifyWix.com
Operating margin
Percent of revenue
ShopifyWix.com
Free cash flow
US$ billions. Cash from operations minus capital expenditure.
ShopifyWix.com