Shopify
Shopify's revenue rose 30.1% to $11.6 billion in fiscal 2025. Its operating margin was 12.7%, up from 12.1% a year earlier. Free cash flow was $2.0 billion, up 25.7%. The diluted share count rose 0.3%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
What Shopify does
Shopify sells software that lets businesses set up and run online stores and also sell in physical shops, on social media, on AI platforms and elsewhere. Its customers, which it calls merchants, range from people just starting out to large companies that sell directly to consumers or to other businesses. At the end of 2025 it had merchants in more than 175 countries: 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, and 5% each in Canada and Latin America.
It earns money in two ways. Subscription solutions, mostly fees for its monthly or yearly plans plus sales of apps, store designs and domain names, made up 24% of 2025 revenue. Merchant solutions, at 76%, are fees tied to what merchants sell, chiefly payment processing and currency conversion fees from Shopify Payments, plus lending, shipping labels, in-store payment hardware and advertising. Shopify calls its market competitive and highly fragmented. It says merchants may instead use ecommerce software vendors, payment processors, point-of-sale providers, lenders, shipping and fulfillment services, or marketplaces.
Shopify had about 7,600 employees worldwide at the end of 2025 and works mainly remotely. Outside developers offer more than 21,000 apps in its App Store. All merchants use the same, latest version of its cloud-based software, and Shopify runs most of the platform on Google Cloud.
Its biggest risks, as it describes them
- Failing to attract new merchants, keep the ones it has, or sell them more services.
- Losing ground to competitors, or failing to improve its platform as merchants' needs change.
- Its reliance on two suppliers for the technology behind Shopify Payments.
- Outages at the outside cloud providers that run its platform.
- Losses on Shopify Capital funding if merchants' sales fall short, money to lend runs low, or fraud occurs.
Charts show fiscal years, from the 10-K filings.
Revenue and margins
Net income and earnings per share
From fiscal 2020 to 2025, earnings per share grew 29.3% a year and net income 31.0% a year, as new shares raised the share count by 6% and diluted each share's earnings.
Returns on capital
Cash flow
Payouts and share count
Valuation
Two ways to value Shopify yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.
Discounted cash flow (DCF)
A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Shopify's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.
Value per share on three example scenarios, from Shopify's fiscal 2025 free cash flow of $2.0B, net cash of $5.8B at December 31, 2025 and 1,305 million diluted shares, from its filings. The scenarios are fitted to Shopify: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 27.3% a year, kept between 0% and 20%; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 10%: 9% for a business of moderate risk (Internet Services & Infrastructure), plus 1 point for unsteady results (a loss in fiscal 2022); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $168.18
- Value on these assumptions, against the last close
- —
- Cash flows in years 1 to 10, valued today
- —
- Everything after year 10, valued today
- —
- Plus net cash
- —
- Share of value from after year 10
How the value changes with two assumptions
Price-to-earnings (P/E) method
Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.
Value per share on three example scenarios, from Shopify's earnings per share of $1.48 (over the last four quarters). Each grows earnings for a year at the cash flow scenarios' rates and applies a multiple to next year's earnings: 33.3×, the middle of Shopify's own P/E today, its peers' median and its sector's median (the Information Technology median) for the base scenario, 20% less and more for the cautious and optimistic ones. The price is brought back a year at 11%, 10% and 9%. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $168.18
- Value at this multiple, against the last close
- —
- Shopify's P/E at the last close
- 113.6×
| Company | Last close | Earnings per share | P/E today |
|---|---|---|---|
| ShopifySHOP | $168.18 | $1.48 | 113.6× |
| Akamai TechnologiesAKAM | $98.50 | $2.77 | 35.6× |
| GoDaddyGDDY | $109.82 | $6.72 | 16.3× |
Balance sheet
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 7,768 | 5,053 | 5,008 | 5,479 | 5,778 |
| Debt incl. finance leases | 911 | 913 | 916 | 918 | 0 |
| Net debt (negative means net cash) | −6,857 | −4,140 | −4,092 | −4,561 | −5,778 |
| Net debt to EBITDA | −20.5x | — | — | −4.1x | −3.9x |
| Debt to equity | 0.1x | 0.1x | 0.1x | 0.1x | 0.0x |
| Interest coverage | 76.9x | −234.9x | −1,418.0x | 1,075.0x | 1,468.0x |
| Current ratio | 12.2x | 7.1x | 7.0x | 3.7x | 6.0x |
| Quick ratio | 12.2x | 7.1x | 7.0x | 3.7x | 5.9x |
Insider trades
No officer, director or 10% owner of Shopify reported buying or selling its shares on the open market between October 27, 2025 and October 26, 2026.
Piotroski F-score
The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Pass |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Pass | Pass | Fail |
| Cash from operations exceeds net income | Pass | Fail | Pass |
| Debt fell relative to assets | Fail | Pass | Pass |
| Current ratio rose | Fail | Fail | Pass |
| Share count didn't rise | Fail | Fail | Fail |
| Gross margin rose | Pass | Pass | Fail |
| Revenue rose relative to assets | Pass | Pass | Pass |
| F-score | 6 of 9 | 6 of 9 | 6 of 9 |
| Accruals ratio | −7.4% | 3.2% | −5.5% |
Compare
Put Shopify side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Shopify | FY25 | 30.1% | 12.7% | 17.4% | 16.3% | −3.9x | 6 | |
| GoDaddy | FY25 | 8.3% | 22.8% | 31.8% | 30.6% | 2.2x | 5 | Compare |
| Akamai Technologies | FY25 | 5.4% | 13.5% | 24.0% | 6.3% | 2.3x | 6 | Compare |
| Cloudflare | FY25 | 29.9% | −9.6% | 13.3% | −29.7% | — | 3 | Compare |
| Wix.com | FY25 | 13.2% | 0.1% | 29.2% | — | 9.9x | 7 | Compare |
10 years of figures
| Fiscal year | FY16 | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | — | 673 | 1,073 | 1,578 | 2,930 | 4,612 | 5,600 | 7,060 | 8,880 | 11,556 |
| Revenue growth | — | — | 59.4% | 47.0% | 85.6% | 57.4% | 21.4% | 26.1% | 25.8% | 30.1% |
| Gross profit | 210 | 380 | 596 | 866 | 1,542 | 2,481 | 2,754 | 3,515 | 4,472 | 5,555 |
| Research and development | 74 | 136 | 231 | 355 | 552 | 854 | 1,503 | 1,730 | 1,367 | 1,536 |
| Operating income | −37 | −49 | −92 | −141 | 90 | 269 | −822 | −1,418 | 1,075 | 1,468 |
| Net income | −35 | −40 | −65 | −125 | 320 | 2,915 | −3,460 | 132 | 2,019 | 1,231 |
| Diluted EPS (US$) | −0.04 | −0.04 | −0.06 | −0.11 | 0.26 | 2.29 | −2.73 | 0.10 | 1.55 | 0.94 |
| Diluted shares (millions) | 840 | 958 | 1,057 | 1,130 | 1,235 | 1,274 | 1,266 | 1,296 | 1,302 | 1,305 |
| Cash flow | ||||||||||
| Cash from operations | 14 | 8 | 9 | 71 | 425 | 536 | −136 | 944 | 1,616 | 2,033 |
| Capital expenditure | 24 | 20 | 28 | 57 | 42 | 51 | 50 | 39 | 19 | 26 |
| Free cash flow | −10 | −12 | −19 | 14 | 383 | 485 | −186 | 905 | 1,597 | 2,007 |
| Dividends paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share buybacks | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Acquisitions | 14 | 16 | 19 | 266 | 0 | 60 | 1,754 | 31 | 30 | 56 |
| Stock-based compensation | 23 | 49 | 96 | 158 | 247 | 331 | 549 | 615 | 430 | 449 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 392 | 938 | 1,970 | 2,455 | 6,388 | 7,768 | 5,053 | 5,008 | 5,479 | 5,778 |
| Debt incl. finance leases | — | — | — | 0 | 758 | 911 | 913 | 916 | 918 | 0 |
| Total assets | 491 | 1,114 | 2,255 | 3,490 | 7,763 | 13,340 | 10,757 | 11,299 | 13,924 | 15,189 |
| Total liabilities | 80 | 112 | 164 | 474 | 1,362 | 2,207 | 2,518 | 2,233 | 2,366 | 1,716 |
| Shareholders' equity | 410 | 1,001 | 2,091 | 3,016 | 6,401 | 11,133 | 8,239 | 9,066 | 11,558 | 13,473 |
| Margins and ratios | ||||||||||
| Gross margin | — | 56.5% | 55.6% | 54.9% | 52.6% | 53.8% | 49.2% | 49.8% | 50.4% | 48.1% |
| Operating margin | — | −7.3% | −8.6% | −8.9% | 3.1% | 5.8% | −14.7% | −20.1% | 12.1% | 12.7% |
| Net margin | — | −5.9% | −6.0% | −7.9% | 10.9% | 63.2% | −61.8% | 1.9% | 22.7% | 10.7% |
| Free cash flow margin | — | −1.8% | −1.7% | 0.9% | 13.1% | 10.5% | −3.3% | 12.8% | 18.0% | 17.4% |
| Return on capital | — | — | — | — | 13.5% | 9.9% | −15.5% | −22.3% | 16.3% | 16.3% |
| Return on equity | −11.7% | −5.7% | −4.2% | −4.9% | 6.8% | 33.2% | −35.7% | 1.5% | 19.6% | 9.8% |
| Return on assets | −9.6% | −5.0% | −3.8% | −4.3% | 5.7% | 27.6% | −28.7% | 1.2% | 16.0% | 8.5% |
| Net debt to EBITDA | — | — | — | — | −35.1x | −20.5x | — | — | −4.1x | −3.9x |