The Filing Desk

Cloudflare

NET · NYSE · Information Technology · Financials, fiscal 2017 to 2025

NET · Last close · October 26, 2026
$331.86
Value Cloudflare yourself

Cloudflare's revenue rose 29.9% to $2.2 billion in fiscal 2025. Its operating margin was −9.6%, down from −9.3% a year earlier. Free cash flow was $288 million, up 47.1%. The diluted share count rose 2.0%.

Cloudflare, Inc. Latest fiscal year ended December 31, 2025 10-K filed February 26, 2026 · 0001477333-26-000016 Updated
Revenue
$2.2B
29.9%
Operating margin
−9.6%
0.3 pts
Net income
−$102M
 
Free cash flow
$288M
47.1%
Return on capital
−29.7%
1.0 pts
Market cap
$117.6B
Oct 26 close
P/E
—
Loss: no P/E

Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.

What Cloudflare does

Cloudflare runs a global network that businesses and other organizations use to protect their websites, apps and internal networks from attacks, make them load faster and keep them online. Developers can also build and run software, including AI applications, directly on that network. It also offers consumer apps. At the end of 2025 it had about 332,000 paying customers in more than 190 countries, from small businesses to large companies and governments. It also offers a free plan for some of its products.

Cloudflare earns money mainly from subscriptions to its network and products, and it reports a single business segment. Larger customers sign contracts on its Enterprise plan; smaller ones pay as they go on its Pro and Business plans. Customers outside the United States brought in 51% of 2025 revenue, and no single customer accounted for more than 10%. It competes with makers of on-premises network hardware, with firms that sell cloud services for a single task such as content delivery or email security, and with parts of the big public cloud providers.

Its network spans more than 330 cities in over 125 countries and connects with over 13,000 other networks. Customers with more than $100,000 in annualized revenue (a quarter’s revenue times four), which it calls large customers, grew to 4,298 at the end of 2025 from 3,497 a year earlier. Cloudflare had 5,156 full-time employees at the end of 2025, 2,452 of them outside the United States, and its headquarters is in the San Francisco Bay Area.

Its biggest risks, as it describes them

  • Its history of net losses, and the chance that it does not reach or keep profitability.
  • Failing to win and keep large customers, or to handle the extra demands of serving them.
  • Its free plan may cost more than the benefits it brings from free customers.
  • Backlash or legal trouble over the activities or content of the websites it serves.
  • Changes in, or the end of, its co-location deals and partnerships with internet service providers.
From Cloudflare's annual report on Form 10-K, filed February 26, 2026, in our words; the 10-K has the full description and every risk factor. Updated with each new 10-K.

Charts show fiscal years, from the 10-K filings.

Revenue and margins

Revenue
US$ billions, fiscal years
Margins
Percent of revenue
GrossOperatingNetFree cash flow

Net income and earnings per share

Cloudflare lost money in fiscal 2025: a net loss of $102 million.

Net income
US$ billions, fiscal years; loss years in red.
Diluted earnings per share
US$ per share, fiscal years, restated for any stock splits; loss years in red.

Returns on capital

Return on capital and on equity
Percent. Return on capital is after-tax operating income over the money invested in the business (debt plus equity, minus cash); return on equity is net income over shareholders' equity. Both use the average of opening and closing balances.
Return on capitalReturn on equity

Cash flow

Free cash flow
US$ billions. Cash from operations minus capital expenditure; negative years in red.

Payouts and share count

Dividends and buybacks
US$ billions, cash paid in each fiscal year
DividendsShare buybacks
Diluted share count
Weighted-average diluted shares, millions

Valuation

Two ways to value Cloudflare yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.

Discounted cash flow (DCF)

A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Cloudflare's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.

Value per share on three example scenarios, from Cloudflare's cash from operations minus depreciation in fiscal 2025 (free cash flow before spending to grow: capital spending was 1.7 times depreciation, which holds its free cash flow down) of $413M, net cash of $836M at December 31, 2025 and 348 million diluted shares, from its filings. The scenarios are fitted to Cloudflare: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 30.5% a year, kept between 0% and 20%; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 10%: 9% for a business of moderate risk (Internet Services & Infrastructure), plus 1 point for unsteady results (a loss in fiscal 2025); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.

From the filings
Cash from operations minus depreciation in fiscal 2025: a rough guide to cash flow before spending to grow, for a company building heavily.
Cash and short-term investments minus debt and finance leases at December 31, 2025. Negative means net debt.
Weighted-average diluted shares in fiscal 2025.
Your assumptions
Start from
Fitted to Cloudflare's own revenue growth, as above. Cautious: growth of 10% then 6% a year, 2% after year 10, a 11% discount rate. Base: growth of 20% then 11% a year, 2.5% after year 10, a 10% discount rate. Optimistic: growth of 25% then 14% a year, 3% after year 10, a 9% discount rate.
Long-run growth forever after year 10. Usually close to inflation, and always below the discount rate.
The yearly return an investor wants for the risk. A higher rate gives a lower value.
Value per share on these assumptions
—
—
Last close, October 26, 2026
$331.86
Value on these assumptions, against the last close
—

Cash flows in years 1 to 10, valued today
—
Everything after year 10, valued today
—
Plus net cash
—
Share of value from after year 10
—
Projected free cash flow
US$ billions. Each column is one year's projected free cash flow, split into what it is worth today and the part removed by discounting.
Value todayRemoved by discounting

How the value changes with two assumptions

Value per share in US$, with the growth rates above. The highlighted cell matches the current assumptions.
How the model works. Free cash flow grows at the first rate for five years and the second rate for five more, and each year is discounted at the discount rate. Everything after year 10 is valued as year-10 cash flow × (1 + growth after year 10) ÷ (discount rate − growth after year 10), discounted back ten years. Net cash is added and the total is divided by diluted shares. The result depends entirely on the assumptions. It is not a forecast, a price target or a recommendation. The last close is the consolidated US closing price, from Databento.

Price-to-earnings (P/E) method

Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.

The P/E method needs positive earnings, and Cloudflare's latest diluted earnings per share were negative or zero.

Balance sheet

Fiscal year endFY21FY22FY23FY24FY25
Cash and short-term investments1,8221,6501,6741,8564,101
Debt incl. finance leases1,1591,4361,2831,2873,265
Net debt (negative means net cash)−663−214−390−569−836
Net debt to EBITDA—————
Debt to equity1.4x2.3x1.7x1.2x2.2x
Interest coverage−2.6x−40.4x−31.6x−29.8x−23.6x
Current ratio6.8x4.7x3.5x2.9x2.0x
Quick ratio6.8x4.7x3.5x2.9x2.0x
US$ millions unless stated, at each fiscal year end. Net debt to EBITDA is debt minus cash, divided by operating income before depreciation and amortization: roughly how many years of those earnings the net debt equals. Debt to equity is debt as a multiple of shareholders' equity. Interest coverage is operating income divided by interest expense. The current ratio is current assets over current liabilities; the quick ratio leaves out inventory.

Insider trades

Over the 12 months between October 27, 2025 and October 26, 2026, no insider bought Cloudflare shares on the open market, and 10 insiders sold $664.8 million, all of it under trading plans set up in advance.

DateInsiderTradeSharesPriceValueFiling
Oct 19, 2026Thomas J SeifertChief Financial OfficerSold plan12,500$299.59$3.7 millionForm 4
Oct 19, 2026Carl LedbetterDirectorSold plan5,000$304.40$1.5 millionForm 4
Sep 22, 2026Carl LedbetterDirectorSold plan5,000$353.15$1.8 millionForm 4
Sep 17, 2026Thomas J SeifertChief Financial OfficerSold plan10,000$332.46$3.3 millionForm 4
Sep 14, 2026Carl LedbetterDirectorSold plan5,000$312.22$1.6 millionForm 4
Sep 8, 2026Michelle ZatlynPresident & Board Co-chair, DirectorSold plan33,003$277.43$9.2 millionForm 4
Sep 4, 2026Michelle ZatlynPresident & Board Co-chair, DirectorSold plan33,003$281.67$9.3 millionForm 4
Sep 3, 2026Michelle ZatlynPresident & Board Co-chair, DirectorSold plan33,003$278.92$9.2 millionForm 4
Aug 21, 2026Michelle ZatlynPresident and Board Co-Chair, DirectorSold plan33,003$277.43$9.2 millionForm 4
Aug 20, 2026Michelle ZatlynPresident and Board Co-Chair, DirectorSold plan33,003$285.06$9.4 millionForm 4
Aug 19, 2026Michelle ZatlynPresident and Board Co-Chair, DirectorSold plan33,003$294.63$9.7 millionForm 4
Aug 18, 2026Janel RileyChief Accounting OfficerSold plan3,481$305.27$1.1 millionForm 4
The latest 12 of 133 trades. Open-market purchases and sales by officers, directors and 10% owners, from their Form 4 filings with the SEC: one row per person, day and filing, at the day's average price. Grants, option exercises and shares withheld for tax aren't counted. Insiders buy and sell for many reasons, such as taxes, spreading their savings or a plan set up months earlier, so a trade on its own says little about where a company is heading. For information only, not investment advice. Insider trades at all companies

Piotroski F-score

The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.

TestFY23FY24FY25
Net income is positiveFailFailFail
Cash from operations is positivePassPassPass
Return on assets rosePassPassFail
Cash from operations exceeds net incomePassPassPass
Debt fell relative to assetsPassPassFail
Current ratio roseFailFailFail
Share count didn't riseFailFailFail
Gross margin rosePassPassFail
Revenue rose relative to assetsPassPassPass
F-score6 of 96 of 93 of 9
Accruals ratio−16.4%−15.2%−15.1%
The accruals ratio is net income minus cash from operations, over average total assets.

Compare

Put Cloudflare side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.

Similar companies

CompanyYearRevenue growthOperating marginFree cash flow marginReturn on capitalNet debt to EBITDAF-scoreCompare
CloudflareFY2529.9%−9.6%13.3%−29.7%—3
Wix.comFY2513.2%0.1%29.2%—9.9x7Compare
VerisignFY256.4%67.7%64.5%—1.1x8Compare
Akamai TechnologiesFY255.4%13.5%24.0%6.3%2.3x6Compare
GoDaddyFY258.3%22.8%31.8%30.6%2.2x5Compare
Each company's latest fiscal year. Fiscal years end in different months, so the periods don't line up exactly. Free cash flow margin is free cash flow as a share of revenue. Net debt to EBITDA is explained under the balance sheet, and the F-score above.

9 years of figures

Fiscal yearFY17FY18FY19FY20FY21FY22FY23FY24FY25
Income statement
Revenue1351932874316569751,2971,6702,168
Revenue growth—42.8%49.0%50.2%52.3%48.6%33.0%28.8%29.9%
Gross profit1061492243305097439901,2911,615
Research and development345491127189298358421512
Operating income−10−85−108−107−128−201−186−155−207
Net income−11−87−106−119−260−193−184−79−102
Diluted EPS (US$)−0.14−1.08−0.72−0.40−0.83−0.59−0.55−0.23−0.29
Diluted shares (millions)7781146300312326334341348
Cash flow
Cash from operations3−43−39−1765124254380603
Capital expenditure1926435693144114185316
Free cash flow−16−69−82−74−28−20140195288
Dividends paid000000000
Share buybacks000000000
Acquisitions00014688600
Stock-based compensation327375690203274338452
Balance sheet at fiscal year end
Cash and short-term investments271616371,0321,8221,6501,6741,8564,101
Debt incl. finance leases——03831,1591,4361,2831,2873,265
Total assets—2988311,3812,3722,5882,7603,3016,036
Total liabilities—801055641,5561,9641,9972,2554,577
Shareholders' equity−60−1147268178116247631,0461,459
Margins and ratios
Gross margin78.7%77.4%77.9%76.6%77.6%76.2%76.3%77.3%74.5%
Operating margin−7.2%−44.1%−37.6%−24.8%−19.4%−20.6%−14.3%−9.3%−9.6%
Net margin−8.0%−45.2%−36.9%−27.7%−39.7%−19.8%−14.2%−4.7%−4.7%
Free cash flow margin−11.8%−35.7%−28.6%−17.1%−4.3%−2.0%10.8%11.7%13.3%
Return on capital———−65.6%—−56.9%−37.4%−28.8%−29.7%
Return on equity——−34.6%−15.5%−32.0%−26.9%−26.5%−8.7%−8.2%
Return on assets——−18.7%−10.8%−13.9%−7.8%−6.9%−2.6%−2.2%
Net debt to EBITDA—————————
US$ millions unless stated. Where a later 10-K restated a year, the latest filed figure is shown. Download all figures (CSV, US$ millions)
Source: Cloudflare's Form 10-K filings, from SEC EDGAR. For information only, not investment advice. The Filing Desk is not affiliated with Cloudflare.