Cloudflare
Cloudflare's revenue rose 29.9% to $2.2 billion in fiscal 2025. Its operating margin was −9.6%, down from −9.3% a year earlier. Free cash flow was $288 million, up 47.1%. The diluted share count rose 2.0%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
What Cloudflare does
Cloudflare runs a global network that businesses and other organizations use to protect their websites, apps and internal networks from attacks, make them load faster and keep them online. Developers can also build and run software, including AI applications, directly on that network. It also offers consumer apps. At the end of 2025 it had about 332,000 paying customers in more than 190 countries, from small businesses to large companies and governments. It also offers a free plan for some of its products.
Cloudflare earns money mainly from subscriptions to its network and products, and it reports a single business segment. Larger customers sign contracts on its Enterprise plan; smaller ones pay as they go on its Pro and Business plans. Customers outside the United States brought in 51% of 2025 revenue, and no single customer accounted for more than 10%. It competes with makers of on-premises network hardware, with firms that sell cloud services for a single task such as content delivery or email security, and with parts of the big public cloud providers.
Its network spans more than 330 cities in over 125 countries and connects with over 13,000 other networks. Customers with more than $100,000 in annualized revenue (a quarter’s revenue times four), which it calls large customers, grew to 4,298 at the end of 2025 from 3,497 a year earlier. Cloudflare had 5,156 full-time employees at the end of 2025, 2,452 of them outside the United States, and its headquarters is in the San Francisco Bay Area.
Its biggest risks, as it describes them
- Its history of net losses, and the chance that it does not reach or keep profitability.
- Failing to win and keep large customers, or to handle the extra demands of serving them.
- Its free plan may cost more than the benefits it brings from free customers.
- Backlash or legal trouble over the activities or content of the websites it serves.
- Changes in, or the end of, its co-location deals and partnerships with internet service providers.
Charts show fiscal years, from the 10-K filings.
Revenue and margins
Net income and earnings per share
Cloudflare lost money in fiscal 2025: a net loss of $102 million.
Returns on capital
Cash flow
Payouts and share count
Valuation
Two ways to value Cloudflare yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.
Discounted cash flow (DCF)
A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Cloudflare's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.
Value per share on three example scenarios, from Cloudflare's cash from operations minus depreciation in fiscal 2025 (free cash flow before spending to grow: capital spending was 1.7 times depreciation, which holds its free cash flow down) of $413M, net cash of $836M at December 31, 2025 and 348 million diluted shares, from its filings. The scenarios are fitted to Cloudflare: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 30.5% a year, kept between 0% and 20%; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 10%: 9% for a business of moderate risk (Internet Services & Infrastructure), plus 1 point for unsteady results (a loss in fiscal 2025); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $331.86
- Value on these assumptions, against the last close
- —
- Cash flows in years 1 to 10, valued today
- —
- Everything after year 10, valued today
- —
- Plus net cash
- —
- Share of value from after year 10
How the value changes with two assumptions
Price-to-earnings (P/E) method
Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.
The P/E method needs positive earnings, and Cloudflare's latest diluted earnings per share were negative or zero.
Balance sheet
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 1,822 | 1,650 | 1,674 | 1,856 | 4,101 |
| Debt incl. finance leases | 1,159 | 1,436 | 1,283 | 1,287 | 3,265 |
| Net debt (negative means net cash) | −663 | −214 | −390 | −569 | −836 |
| Net debt to EBITDA | — | — | — | — | — |
| Debt to equity | 1.4x | 2.3x | 1.7x | 1.2x | 2.2x |
| Interest coverage | −2.6x | −40.4x | −31.6x | −29.8x | −23.6x |
| Current ratio | 6.8x | 4.7x | 3.5x | 2.9x | 2.0x |
| Quick ratio | 6.8x | 4.7x | 3.5x | 2.9x | 2.0x |
Insider trades
Over the 12 months between October 27, 2025 and October 26, 2026, no insider bought Cloudflare shares on the open market, and 10 insiders sold $664.8 million, all of it under trading plans set up in advance.
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 19, 2026 | Thomas J SeifertChief Financial Officer | Sold plan | 12,500 | $299.59 | $3.7 million | Form 4 |
| Oct 19, 2026 | Carl LedbetterDirector | Sold plan | 5,000 | $304.40 | $1.5 million | Form 4 |
| Sep 22, 2026 | Carl LedbetterDirector | Sold plan | 5,000 | $353.15 | $1.8 million | Form 4 |
| Sep 17, 2026 | Thomas J SeifertChief Financial Officer | Sold plan | 10,000 | $332.46 | $3.3 million | Form 4 |
| Sep 14, 2026 | Carl LedbetterDirector | Sold plan | 5,000 | $312.22 | $1.6 million | Form 4 |
| Sep 8, 2026 | Michelle ZatlynPresident & Board Co-chair, Director | Sold plan | 33,003 | $277.43 | $9.2 million | Form 4 |
| Sep 4, 2026 | Michelle ZatlynPresident & Board Co-chair, Director | Sold plan | 33,003 | $281.67 | $9.3 million | Form 4 |
| Sep 3, 2026 | Michelle ZatlynPresident & Board Co-chair, Director | Sold plan | 33,003 | $278.92 | $9.2 million | Form 4 |
| Aug 21, 2026 | Michelle ZatlynPresident and Board Co-Chair, Director | Sold plan | 33,003 | $277.43 | $9.2 million | Form 4 |
| Aug 20, 2026 | Michelle ZatlynPresident and Board Co-Chair, Director | Sold plan | 33,003 | $285.06 | $9.4 million | Form 4 |
| Aug 19, 2026 | Michelle ZatlynPresident and Board Co-Chair, Director | Sold plan | 33,003 | $294.63 | $9.7 million | Form 4 |
| Aug 18, 2026 | Janel RileyChief Accounting Officer | Sold plan | 3,481 | $305.27 | $1.1 million | Form 4 |
Piotroski F-score
The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Fail | Fail | Fail |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Pass | Pass | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Pass | Pass | Fail |
| Current ratio rose | Fail | Fail | Fail |
| Share count didn't rise | Fail | Fail | Fail |
| Gross margin rose | Pass | Pass | Fail |
| Revenue rose relative to assets | Pass | Pass | Pass |
| F-score | 6 of 9 | 6 of 9 | 3 of 9 |
| Accruals ratio | −16.4% | −15.2% | −15.1% |
Compare
Put Cloudflare side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Cloudflare | FY25 | 29.9% | −9.6% | 13.3% | −29.7% | — | 3 | |
| Wix.com | FY25 | 13.2% | 0.1% | 29.2% | — | 9.9x | 7 | Compare |
| Verisign | FY25 | 6.4% | 67.7% | 64.5% | — | 1.1x | 8 | Compare |
| Akamai Technologies | FY25 | 5.4% | 13.5% | 24.0% | 6.3% | 2.3x | 6 | Compare |
| GoDaddy | FY25 | 8.3% | 22.8% | 31.8% | 30.6% | 2.2x | 5 | Compare |
9 years of figures
| Fiscal year | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|---|---|
| Income statement | |||||||||
| Revenue | 135 | 193 | 287 | 431 | 656 | 975 | 1,297 | 1,670 | 2,168 |
| Revenue growth | — | 42.8% | 49.0% | 50.2% | 52.3% | 48.6% | 33.0% | 28.8% | 29.9% |
| Gross profit | 106 | 149 | 224 | 330 | 509 | 743 | 990 | 1,291 | 1,615 |
| Research and development | 34 | 54 | 91 | 127 | 189 | 298 | 358 | 421 | 512 |
| Operating income | −10 | −85 | −108 | −107 | −128 | −201 | −186 | −155 | −207 |
| Net income | −11 | −87 | −106 | −119 | −260 | −193 | −184 | −79 | −102 |
| Diluted EPS (US$) | −0.14 | −1.08 | −0.72 | −0.40 | −0.83 | −0.59 | −0.55 | −0.23 | −0.29 |
| Diluted shares (millions) | 77 | 81 | 146 | 300 | 312 | 326 | 334 | 341 | 348 |
| Cash flow | |||||||||
| Cash from operations | 3 | −43 | −39 | −17 | 65 | 124 | 254 | 380 | 603 |
| Capital expenditure | 19 | 26 | 43 | 56 | 93 | 144 | 114 | 185 | 316 |
| Free cash flow | −16 | −69 | −82 | −74 | −28 | −20 | 140 | 195 | 288 |
| Dividends paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share buybacks | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Acquisitions | 0 | 0 | 0 | 14 | 6 | 88 | 6 | 0 | 0 |
| Stock-based compensation | 3 | 27 | 37 | 56 | 90 | 203 | 274 | 338 | 452 |
| Balance sheet at fiscal year end | |||||||||
| Cash and short-term investments | 27 | 161 | 637 | 1,032 | 1,822 | 1,650 | 1,674 | 1,856 | 4,101 |
| Debt incl. finance leases | — | — | 0 | 383 | 1,159 | 1,436 | 1,283 | 1,287 | 3,265 |
| Total assets | — | 298 | 831 | 1,381 | 2,372 | 2,588 | 2,760 | 3,301 | 6,036 |
| Total liabilities | — | 80 | 105 | 564 | 1,556 | 1,964 | 1,997 | 2,255 | 4,577 |
| Shareholders' equity | −60 | −114 | 726 | 817 | 811 | 624 | 763 | 1,046 | 1,459 |
| Margins and ratios | |||||||||
| Gross margin | 78.7% | 77.4% | 77.9% | 76.6% | 77.6% | 76.2% | 76.3% | 77.3% | 74.5% |
| Operating margin | −7.2% | −44.1% | −37.6% | −24.8% | −19.4% | −20.6% | −14.3% | −9.3% | −9.6% |
| Net margin | −8.0% | −45.2% | −36.9% | −27.7% | −39.7% | −19.8% | −14.2% | −4.7% | −4.7% |
| Free cash flow margin | −11.8% | −35.7% | −28.6% | −17.1% | −4.3% | −2.0% | 10.8% | 11.7% | 13.3% |
| Return on capital | — | — | — | −65.6% | — | −56.9% | −37.4% | −28.8% | −29.7% |
| Return on equity | — | — | −34.6% | −15.5% | −32.0% | −26.9% | −26.5% | −8.7% | −8.2% |
| Return on assets | — | — | −18.7% | −10.8% | −13.9% | −7.8% | −6.9% | −2.6% | −2.2% |
| Net debt to EBITDA | — | — | — | — | — | — | — | — | — |