Procter & Gamble
Procter & Gamble's revenue rose 3.3% to $87.0 billion in fiscal 2026. Its operating margin was 22.7%, down from 24.3% a year earlier. Free cash flow was $15.1 billion, up 7.8%. It paid out $15.3 billion in dividends and buybacks, 101% of free cash flow. The diluted share count fell 1.3%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
What Procter & Gamble does
Procter & Gamble makes everyday household and personal care products sold in about 180 countries and territories. Its brands include Tide, Downy, Dawn, Swiffer, Pampers, Always, Charmin, Bounty, Gillette, Crest, Oral-B, Vicks, Pantene, Head & Shoulders, Olay and Old Spice. Its net sales were $87.0 billion in the year to June 2026.
P&G reports five segments. Fabric & Home Care, which includes laundry detergent, dish soap and cleaning products, brought in 35% of net sales. Baby, Feminine & Family Care, with diapers, pads, paper towels and toilet paper, brought in 24%. Beauty, with shampoo, deodorant and skin care, brought in 19%; Health Care, with toothpaste, toothbrushes and cold and stomach remedies, 14%; and Grooming, mainly razors, 8%. It sells to big-box chains, online retailers, grocery, club and drug stores, and distributors, and sales to Walmart and its affiliates made up about 16% of total sales. P&G says it competes with companies large and small, including global brands and stores' own private-label products.
P&G had about 104,000 employees at the end of June 2026, down from the year before because of a restructuring program, and operations in about 65 countries. It buys almost all its raw and packaging materials from outside suppliers, some of them the only source for an item.
Its biggest risks, as it describes them
- The risks of selling in many countries, including currency swings and limits on pricing or exchanging money.
- Disruptions in its global supply chain, and swings in the cost of materials, energy and transport, including tariffs.
- Strong competition from global and local brands and from stores' own brands.
- Its reliance on large customers such as Walmart, and changes in how and where people shop.
- Failing to keep innovating in products and marketing as shoppers' habits and digital selling change.
Charts show fiscal years, from the 10-K filings.
Revenue and margins
Net income and earnings per share
From fiscal 2017 to 2026, earnings per share grew 1.9% a year and net income 0.5% a year, as buybacks cut the share count by 12%.
Returns on capital
Cash flow
Payouts and share count
Valuation
Two ways to value Procter & Gamble yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.
What Procter & Gamble says to expect
- Fiscal 2027: sales growth
P&G updated its guidance range for fiscal 2027 all-in sales growth to be in the range of two to four percent versus the prior year, reflecting the acquisition of Thorne as of October 1, 2026. The Company maintained its outlook for organic sales growth in the range of one to three percent versus the prior year.
- Fiscal 2027: earnings per share growth
P&G maintained its fiscal 2027 diluted net earnings per share growth to be in the range of one to five percent versus fiscal 2026 diluted net EPS of $6.62. P&G also maintained its fiscal 2027 core earnings per share growth to be in the range of in-line to three percent versus fiscal 2026 core EPS of $6.89.
- Fiscal 2027: core effective tax rate
P&G now expects a core effective tax rate to be in the range of 20% to 21% in fiscal 2027.
- Fiscal 2027: cash flow, dividends and share repurchases
P&G continues to expect free cash flow productivity of 85% to 90% and expects to pay over $10 billion in dividends and to repurchase approximately $5 billion of common shares in fiscal 2027.
Discounted cash flow (DCF)
A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Procter & Gamble's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.
Value per share on three example scenarios, from Procter & Gamble's fiscal 2026 free cash flow of $15.1B, net cash of −$24.2B at June 30, 2026 and 2,422 million diluted shares, from its filings. The scenarios are fitted to Procter & Gamble: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 2.0% a year; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 7% for a stable business (Personal Care Products); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $159.92
- Value on these assumptions, against the last close
- —
- Cash flows in years 1 to 10, valued today
- —
- Everything after year 10, valued today
- —
- Plus net cash
- —
- Share of value from after year 10
How the value changes with two assumptions
Price-to-earnings (P/E) method
Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.
Value per share on three example scenarios, from Procter & Gamble's earnings per share of $6.64 (over the last four quarters). Each grows earnings for a year at the cash flow scenarios' rates and applies a multiple to next year's earnings: 24.3×, the average of the Consumer Staples median and Procter & Gamble's own P/E today for the base scenario, 20% less and more for the cautious and optimistic ones. The price is brought back a year at 8%, 7% and 6%. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $159.92
- Value at this multiple, against the last close
- —
- Procter & Gamble's P/E at the last close
- 24.1×
| Company | Last close | Earnings per share | P/E today |
|---|---|---|---|
| Procter & GamblePG | $159.92 | $6.64 | 24.1× |
| KenvueKVUE | $19.50 | $0.87 | 22.4× |
Balance sheet
| Fiscal year end | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|
| Cash and short-term investments | 7.2 | 8.2 | 9.5 | 9.6 | 9.9 |
| Debt incl. finance leases | 31.3 | 34.6 | 32.4 | 34.5 | 34.1 |
| Net debt (negative means net cash) | 24.1 | 26.3 | 23.0 | 24.9 | 24.2 |
| Net debt to EBITDA | 1.2x | 1.3x | 1.1x | 1.1x | 1.1x |
| Debt to equity | 0.7x | 0.7x | 0.6x | 0.7x | 0.6x |
| Interest coverage | 40.6x | 24.0x | 20.1x | 22.6x | 22.5x |
| Current ratio | 0.7x | 0.6x | 0.7x | 0.7x | 0.7x |
| Quick ratio | 0.5x | 0.4x | 0.5x | 0.5x | 0.5x |
Insider trades
Over the 12 months between October 27, 2025 and October 26, 2026, no insider bought Procter & Gamble shares on the open market, and 15 insiders sold $70.1 million.
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Oct 23, 2026 | Shailesh JejurikarChairman, President and CEO, Director | Sold | 35,000 | $163.09 | $5.7 million | Form 4 |
| Oct 23, 2026 | Paul GamaCEO- Health Care | Sold | 4,331 | $161.27 | $698,460 | Form 4 |
| Oct 23, 2026 | Balaji PurushothamanChief Human Resources Officer | Sold | 4,181 | $160.71 | $671,929 | Form 4 |
| Oct 5, 2026 | Andre SchultenChief Financial Officer | Sold | 3,914 | $145.34 | $568,861 | Form 4 |
| Oct 5, 2026 | Susan Street WhaleyChief Legal Officer & Secy | Sold | 2,369 | $145.34 | $344,310 | Form 4 |
| Oct 5, 2026 | Paul GamaCEO- Health Care | Sold | 2,225 | $145.34 | $323,382 | Form 4 |
| Aug 24, 2026 | Matthew W. JanzarukSVP - Chief Accounting Officer | Sold | 359 | $145.24 | $52,141 | Form 4 |
| Aug 21, 2026 | Sundar G. RamanCEO-Fabric Home & Habitat Care | Sold | 3,435 | $143.02 | $491,274 | Form 4 |
| Aug 20, 2026 | Shailesh JejurikarChairman, President and CEO, Director | Sold | 6,176 | $143.79 | $888,047 | Form 4 |
| Aug 20, 2026 | Andre SchultenChief Financial Officer | Sold | 5,402 | $143.79 | $776,754 | Form 4 |
| Aug 20, 2026 | Marc S. PritchardChief Brand Officer | Sold | 4,030 | $143.79 | $579,474 | Form 4 |
| Aug 20, 2026 | Paul GamaCEO- Health Care | Sold | 3,396 | $143.79 | $488,311 | Form 4 |
Piotroski F-score
The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.
| Test | FY24 | FY25 | FY26 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Pass |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Fail | Pass | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Pass | Fail | Pass |
| Current ratio rose | Pass | Fail | Fail |
| Share count didn't rise | Pass | Pass | Pass |
| Gross margin rose | Pass | Fail | Fail |
| Revenue rose relative to assets | Fail | Fail | Pass |
| F-score | 7 of 9 | 5 of 9 | 6 of 9 |
| Accruals ratio | −4.1% | −1.5% | −2.8% |
Compare
Put Procter & Gamble side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Procter & Gamble | FY26 | 3.3% | 22.7% | 17.4% | 20.1% | 1.1x | 6 | |
| Unilever | FY25 | −3.8% | 17.9% | 13.7% | 15.2% | 2.1x | 7 | Compare |
| Kenvue | FY25 | −2.1% | 16.0% | 11.4% | 10.0% | 2.5x | 6 | Compare |
| Estée Lauder Companies | FY26 | 5.0% | 5.2% | 8.7% | 4.9% | 2.4x | 6 | Compare |
| Haleon | FY25 | −1.8% | 21.9% | 21.0% | 7.9% | 2.6x | 7 | Compare |
10 years of figures
| Fiscal year | FY17 | FY18 | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 | FY26 |
|---|---|---|---|---|---|---|---|---|---|---|
| Income statement | ||||||||||
| Revenue | 65.1 | 66.8 | 67.7 | 71.0 | 76.1 | 80.2 | 82.0 | 84.0 | 84.3 | 87.0 |
| Revenue growth | −0.4% | 2.7% | 1.3% | 4.8% | 7.3% | 5.3% | 2.3% | 2.5% | 0.3% | 3.3% |
| Gross profit | 32.4 | 32.4 | 32.9 | 35.7 | 39.0 | 38.0 | 39.2 | 43.2 | 43.1 | 43.7 |
| Research and development | 1.9 | 1.9 | 1.9 | 1.8 | 1.9 | 2.0 | 2.0 | 2.0 | 2.1 | 2.1 |
| Operating income | 13.8 | 13.4 | 5.5 | 15.7 | 18.0 | 17.8 | 18.1 | 18.5 | 20.5 | 19.7 |
| Net income | 15.3 | 9.8 | 3.9 | 13.0 | 14.3 | 14.7 | 14.7 | 14.9 | 16.0 | 16.0 |
| Diluted EPS (US$) | 5.59 | 3.67 | 1.43 | 4.96 | 5.50 | 5.81 | 5.90 | 6.02 | 6.51 | 6.62 |
| Diluted shares (millions) | 2,740 | 2,657 | 2,540 | 2,626 | 2,601 | 2,539 | 2,484 | 2,472 | 2,454 | 2,422 |
| Cash flow | ||||||||||
| Cash from operations | 12.8 | 14.9 | 15.2 | 17.4 | 18.4 | 16.7 | 16.8 | 19.8 | 17.8 | 19.6 |
| Capital expenditure | 3.4 | 3.7 | 3.3 | 3.1 | 2.8 | 3.2 | 3.1 | 3.3 | 3.8 | 4.4 |
| Free cash flow | 9.4 | 11.2 | 11.9 | 14.3 | 15.6 | 13.6 | 13.8 | 16.5 | 14.0 | 15.1 |
| Dividends paid | 7.2 | 7.3 | 7.5 | 7.8 | 8.3 | 8.8 | 9.0 | 9.3 | 9.9 | 10.2 |
| Share buybacks | 5.2 | 7.0 | 5.0 | 7.4 | 11.0 | 10.0 | 7.4 | 5.0 | 6.5 | 5.0 |
| Acquisitions | 0.0 | 0.1 | 3.9 | 0.1 | 0.0 | 1.4 | 0.8 | 0.0 | 0.0 | 0.1 |
| Stock-based compensation | 0.4 | 0.4 | 0.5 | 0.6 | 0.5 | 0.5 | 0.5 | 0.6 | 0.5 | 0.5 |
| Balance sheet at fiscal year end | ||||||||||
| Cash and short-term investments | 5.6 | 2.6 | 4.2 | 16.2 | 10.3 | 7.2 | 8.2 | 9.5 | 9.6 | 9.9 |
| Debt incl. finance leases | 31.4 | 30.4 | 30.0 | 34.6 | 31.9 | 31.3 | 34.6 | 32.4 | 34.5 | 34.1 |
| Total assets | 120.4 | 118.3 | 115.1 | 120.7 | 119.3 | 117.2 | 120.8 | 122.4 | 125.2 | 126.5 |
| Total liabilities | 64.6 | 65.4 | 67.5 | 73.8 | 72.7 | 70.4 | 73.8 | 71.8 | 72.9 | 72.2 |
| Shareholders' equity | 55.8 | 52.9 | 47.6 | 46.9 | 46.7 | 46.9 | 47.1 | 50.6 | 52.3 | 54.3 |
| Margins and ratios | ||||||||||
| Gross margin | 49.8% | 48.5% | 48.6% | 50.3% | 51.2% | 47.4% | 47.9% | 51.4% | 51.2% | 50.2% |
| Operating margin | 21.2% | 20.0% | 8.1% | 22.1% | 23.6% | 22.2% | 22.1% | 22.1% | 24.3% | 22.7% |
| Net margin | 23.6% | 14.6% | 5.8% | 18.4% | 18.8% | 18.4% | 17.9% | 17.7% | 18.9% | 18.4% |
| Free cash flow margin | 14.4% | 16.7% | 17.6% | 20.2% | 20.5% | 16.9% | 16.8% | 19.7% | 16.7% | 17.4% |
| Return on capital | 13.1% | 12.2% | 4.7% | 18.7% | 21.9% | 21.0% | 20.2% | 20.1% | 21.6% | 20.1% |
| Return on equity | 26.9% | 17.9% | 7.8% | 27.6% | 30.6% | 31.5% | 31.2% | 30.5% | 31.1% | 30.1% |
| Return on assets | 12.4% | 8.2% | 3.3% | 11.1% | 11.9% | 12.5% | 12.3% | 12.2% | 12.9% | 12.8% |
| Net debt to EBITDA | 1.6x | 1.7x | 3.1x | 1.0x | 1.0x | 1.2x | 1.3x | 1.1x | 1.1x | 1.1x |