Victoria's Secret
Victoria's Secret's revenue rose 5.2% to $6.6 billion in fiscal 2025. Its operating margin was 4.1%, down from 5.0% a year earlier. Free cash flow was $312 million, up 26.3%. The diluted share count rose 2.5%.
Operating margin is operating income as a share of revenue. Free cash flow is cash from operations minus capital spending. Return on capital is after-tax operating income as a share of the money invested in the business: debt plus equity, minus cash. Market cap is the last closing share price times the latest diluted share count, so it is approximate. P/E is the last close divided by diluted earnings per share over the last four quarters, or the latest fiscal year where the quarters aren't available; there is none when the company made a loss.
What Victoria's Secret does
Victoria's Secret sells women's bras, underwear, lingerie, sleepwear, swimwear, sportswear and loungewear, along with perfume and body care. Its brands are Victoria's Secret, PINK, which is aimed at young women, and Adore Me, an online lingerie brand. It also owns DailyLook, an online clothing subscription service. It sells through its own stores in malls and other shopping areas in the US, Canada and China, through its websites and apps, and through partner stores abroad.
The company reports a single segment but tracks three channels. In 2025 its North American stores brought in 54% of net sales, its digital channel 31%, and international sales, including royalties and wholesale sales to partners, 15%. Partners abroad pay it royalties based on their sales or buy its goods at a discount. It competes with specialty and discount retailers, department stores, large general retailers, online stores, store brands and newer brands.
At the end of fiscal 2025 it had 858 stores of its own or run through its China joint venture, 793 of them in the US and Canada, and partners ran 562 more in about 70 countries. Its clothing is made by outside suppliers abroad, while most of its beauty products are made in Ohio. It employed about 33,000 people, about 21,000 of them part-time, and most of them work in its stores.
Its biggest risks, as it describes them
- Shoppers cutting back on spending when the economy weakens or confidence falls.
- Tariffs and changing trade policy that raise the cost of the goods it imports.
- Falling store traffic and the challenge of managing its store fleet.
- Failing to keep up with fashion trends or to launch new products that sell.
- Franchise, license, wholesale and joint venture partners could act in ways that harm its brands or results.
Charts show fiscal years, from the 10-K filings.
Revenue and margins
Net income and earnings per share
From fiscal 2021 to 2025, earnings per share fell 28.0% a year and net income 29.3% a year, while buybacks cut the share count by 8%.
Returns on capital
Cash flow
Payouts and share count
Valuation
Two ways to value Victoria's Secret yourself, both starting from its filings: a discounted cash flow model and the price-to-earnings method.
What Victoria's Secret says to expect
- Fiscal 2026: net sales and adjusted operating income
The Company is now forecasting fiscal year 2026 net sales to be in the range of $7.100 billion to $7.180 billion, an increase compared to the previously communicated guidance range of $7.030 billion to $7.130 billion, and compared to net sales of $6.553 billion in fiscal year 2025. At this forecasted level of net sales, the Company is now forecasting adjusted operating income for fiscal year 2026 to be in the range of $560 million to $590 million, an increase compared to previously communicated guidance range of $550 million to $580 million, and compared to fiscal year 2025 adjusted operating income of $403 million.
- Third quarter 2026: net sales and operating income
The Company is forecasting net sales for the third quarter of 2026 to be in the range of $1.570 billion to $1.600 billion compared to net sales of $1.472 billion for the third quarter of 2025. At this forecasted level of net sales, operating income for the third quarter of 2026 is expected to be in the range of $10 million to $20 million compared to adjusted operating income of $0 million for the third quarter of 2025.
Discounted cash flow (DCF)
A discounted cash flow (DCF) model values a business as the cash it may generate in future, discounted back to today. The starting figures come from Victoria's Secret's 10-K (or, for net cash and shares, its latest 10-Q) and the assumptions are yours: start from one of three example scenarios, then change any figure to see what it implies for a share, and how that compares with the last share price.
Value per share on three example scenarios, from Victoria's Secret's fiscal 2025 free cash flow of $312M, net cash of −$457M at January 31, 2026 and 83 million diluted shares, from its filings. The scenarios are fitted to Victoria's Secret: the base scenario's growth in years 1 to 5 is its revenue growth over the last 3 years, 1.1% a year; the cautious and optimistic ones are lower and higher, and growth in years 6 to 10 is halfway to the long-run rate. The base scenario's discount rate is 11%: 9% for a business of moderate risk (Apparel Retail), plus 1 point as a smaller company, worth $8.0B, plus 1 point for unsteady results (revenue fell in two of the last five years); the cautious and optimistic ones use a point more and a point less. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $94.96
- Value on these assumptions, against the last close
- —
- Cash flows in years 1 to 10, valued today
- —
- Everything after year 10, valued today
- —
- Plus net cash
- —
- Share of value from after year 10
How the value changes with two assumptions
Price-to-earnings (P/E) method
Another common way to value a company is to multiply its earnings per share by a price-to-earnings (P/E) multiple: the number of years of today's earnings an investor pays for a share. A higher multiple usually means investors expect earnings to grow. Choose a multiple, for example from similar companies, to see the value it gives.
Value per share on three example scenarios, from Victoria's Secret's earnings per share of $4.49 (over the last four quarters). Each grows earnings for a year at the cash flow scenarios' rates and applies a multiple to next year's earnings: 17.7×, the middle of Victoria's Secret's own P/E today, its peers' median and its sector's median (the Consumer Discretionary median) for the base scenario, 20% less and more for the cautious and optimistic ones. The price is brought back a year at 12%, 11% and 10%. Select one to load it into the calculator. These are the model's arithmetic on those assumptions, not a forecast or a price target.
- Last close, October 26, 2026
- $94.96
- Value at this multiple, against the last close
- —
- Victoria's Secret's P/E at the last close
- 21.1×
| Company | Last close | Earnings per share | P/E today |
|---|---|---|---|
| Burlington StoresBURL | $241.26 | $11.13 | 21.7× |
| Victoria's SecretVSXY | $94.96 | $4.49 | 21.1× |
| Abercrombie & FitchANF | $164.73 | $11.63 | 14.2× |
| Urban OutfittersURBN | $90.59 | $6.41 | 14.1× |
| American Eagle OutfittersAEO | $18.81 | $1.96 | 9.6× |
Balance sheet
| Fiscal year end | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|
| Cash and short-term investments | 490 | 427 | 270 | 227 | 518 |
| Debt incl. finance leases | 982 | 1,275 | 1,124 | 977 | 975 |
| Net debt (negative means net cash) | 492 | 848 | 854 | 750 | 457 |
| Net debt to EBITDA | 0.4x | 1.1x | 1.6x | 1.3x | 0.9x |
| Debt to equity | 3.8x | 3.3x | 2.7x | 1.5x | 1.1x |
| Interest coverage | 32.2x | 8.0x | 2.5x | 3.6x | 3.9x |
| Current ratio | 1.0x | 1.1x | 0.9x | 1.1x | 1.2x |
| Quick ratio | 0.4x | 0.4x | 0.3x | 0.3x | 0.5x |
Insider trades
Over the 12 months between October 27, 2025 and October 26, 2026, 2 insiders bought $322,604 of Victoria's Secret shares on the open market, and 1 insider sold $212.4 million.
| Date | Insider | Trade | Shares | Price | Value | Filing |
|---|---|---|---|---|---|---|
| Jul 28, 2026 | Bbrc International Pte Ltd10% owner | Sold | 798,920 | $89.15 | $71.2 million | Form 4 |
| Jul 22, 2026 | Bbrc International Pte Ltd10% owner | Sold | 289,479 | $88.89 | $25.7 million | Form 4 |
| Jun 26, 2026 | Bbrc International Pte Ltd10% owner | Sold | 276,171 | $88.50 | $24.4 million | Form 4 |
| Jun 4, 2026 | Bbrc International Pte Ltd10% owner | Sold | 27,758 | $80.03 | $2.2 million | Form 4 |
| Jun 2, 2026 | Bbrc International Pte Ltd10% owner | Sold | 1,107,672 | $80.11 | $88.7 million | Form 4 |
| Apr 2, 2026 | Anne SheehanDirector | Bought | 4,842 | $45.86 | $222,054 | Form 4 |
| Apr 2, 2026 | Donna JamesDirector | Bought | 2,175 | $46.23 | $100,550 | Form 4 |
Piotroski F-score
The F-score counts how many of nine simple tests of profitability, funding and efficiency a company passed in a year (Piotroski, 2000). The more tests passed, the stronger the year: 8 or 9 is strong, 0 to 2 weak. Companies that report no gross profit are scored on the other eight.
| Test | FY23 | FY24 | FY25 |
|---|---|---|---|
| Net income is positive | Pass | Pass | Pass |
| Cash from operations is positive | Pass | Pass | Pass |
| Return on assets rose | Fail | Pass | Fail |
| Cash from operations exceeds net income | Pass | Pass | Pass |
| Debt fell relative to assets | Pass | Pass | Pass |
| Current ratio rose | Fail | Pass | Pass |
| Share count didn't rise | Pass | Fail | Fail |
| Gross margin rose | Pass | Pass | Fail |
| Revenue rose relative to assets | Fail | Pass | Pass |
| F-score | 6 of 9 | 8 of 9 | 6 of 9 |
| Accruals ratio | −6.0% | −5.7% | −7.1% |
Compare
Put Victoria's Secret side by side with any other company we cover: revenue, growth, margins, cash flow and returns, with ten years of charts.
Similar companies
| Company | Year | Revenue growth | Operating margin | Free cash flow margin | Return on capital | Net debt to EBITDA | F-score | Compare |
|---|---|---|---|---|---|---|---|---|
| Victoria's Secret | FY25 | 5.2% | 4.1% | 4.8% | 17.7% | 0.9x | 6 | |
| Urban Outfitters | FY26 | 11.1% | 9.8% | 5.1% | 23.7% | −0.9x | 8 | Compare |
| American Eagle Outfitters | FY25 | 4.1% | 4.1% | 3.5% | 11.5% | −0.4x | 4 | Compare |
| Abercrombie & Fitch | FY25 | 6.4% | 13.3% | 7.2% | 91.0% | −0.9x | 5 | Compare |
| Burlington Stores | FY25 | 8.8% | — | 1.5% | 28.1% | 0.6x | 7 | Compare |
7 years of figures
| Fiscal year | FY19 | FY20 | FY21 | FY22 | FY23 | FY24 | FY25 |
|---|---|---|---|---|---|---|---|
| Income statement | |||||||
| Revenue | 7,509 | 5,413 | 6,785 | 6,344 | 6,182 | 6,230 | 6,553 |
| Revenue growth | — | −27.9% | 25.4% | −6.5% | −2.5% | 0.8% | 5.2% |
| Gross profit | 2,063 | 1,571 | 2,760 | 2,258 | 2,242 | 2,284 | 2,384 |
| Research and development | — | — | — | — | — | — | — |
| Operating income | −892 | −101 | 870 | 478 | 246 | 310 | 271 |
| Net income | −897 | −72 | 646 | 348 | 109 | 165 | 161 |
| Diluted EPS (US$) | −10.16 | −0.82 | 7.18 | 4.14 | 1.39 | 2.05 | 1.93 |
| Diluted shares (millions) | 88 | 88 | 90 | 84 | 79 | 81 | 83 |
| Cash flow | |||||||
| Cash from operations | 315 | 674 | 851 | 437 | 389 | 425 | 499 |
| Capital expenditure | 225 | 127 | 169 | 164 | 256 | 178 | 187 |
| Free cash flow | 90 | 547 | 682 | 273 | 133 | 247 | 312 |
| Dividends paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share buybacks | 0 | 0 | 250 | 250 | 125 | 0 | 0 |
| Acquisitions | 0 | 0 | 0 | 369 | 1 | 0 | 0 |
| Stock-based compensation | 38 | 25 | 33 | 48 | 56 | 60 | 55 |
| Balance sheet at fiscal year end | |||||||
| Cash and short-term investments | 245 | 335 | 490 | 427 | 270 | 227 | 518 |
| Debt incl. finance leases | — | 97 | 982 | 1,275 | 1,124 | 977 | 975 |
| Total assets | — | 4,229 | 4,344 | 4,711 | 4,600 | 4,532 | 5,013 |
| Total liabilities | — | 3,338 | 4,087 | 4,310 | 4,162 | 3,868 | 4,103 |
| Shareholders' equity | 1,314 | 891 | 257 | 383 | 417 | 640 | 856 |
| Margins and ratios | |||||||
| Gross margin | 27.5% | 29.0% | 40.7% | 35.6% | 36.3% | 36.7% | 36.4% |
| Operating margin | −11.9% | −1.9% | 12.8% | 7.5% | 4.0% | 5.0% | 4.1% |
| Net margin | −11.9% | −1.3% | 9.5% | 5.5% | 1.8% | 2.6% | 2.5% |
| Free cash flow margin | 1.2% | 10.1% | 10.1% | 4.3% | 2.1% | 4.0% | 4.8% |
| Return on capital | — | — | 95.1% | 38.8% | 15.3% | 17.5% | 17.7% |
| Return on equity | — | — | 112.5% | 108.8% | 27.2% | 31.2% | 21.5% |
| Return on assets | — | — | 15.1% | 7.7% | 2.3% | 3.6% | 3.4% |
| Net debt to EBITDA | — | −1.1x | 0.4x | 1.1x | 1.6x | 1.3x | 0.9x |